{"id":355971,"date":"2025-11-07T11:13:20","date_gmt":"2025-11-07T16:13:20","guid":{"rendered":"https:\/\/www.reviews.com\/?p=355971"},"modified":"2025-11-07T11:13:20","modified_gmt":"2025-11-07T16:13:20","slug":"does-the-color-of-your-car-affect-insurance-rates","status":"publish","type":"post","link":"https:\/\/www.reviews.com\/insurance\/car\/does-the-color-of-your-car-affect-insurance-rates\/","title":{"rendered":"Does the Color of Your Car Affect Insurance Rates?"},"content":{"rendered":"\n<p><strong>Fast facts:<\/strong><\/p>\n\n\n\n<ul><li>The color of a vehicle has zero effect on car insurance premiums\u2014major carriers explicitly say color is not a rating factor, including <a href=\"https:\/\/www.progressive.com\">Progressive<\/a> and <a href=\"https:\/\/www.geico.com\">GEICO<\/a>. Industry and regulatory sources such as the <a href=\"https:\/\/www.iii.org\/article\/auto-insurance-myths\">Insurance Information Institute<\/a> and <a href=\"https:\/\/content.naic.org\">NAIC<\/a> confirm color isn\u2019t used in pricing.<\/li><li>About four in ten Americans <em>believe<\/em> that the color of a car can increase insurance rates, a misconception shown repeatedly in 2024\u20132025 national surveys (see recent summaries from <a href=\"https:\/\/www.forbes.com\">Forbes Advisor<\/a>, <a href=\"https:\/\/www.valuepenguin.com\">ValuePenguin<\/a>, and <a href=\"https:\/\/www.nerdwallet.com\">NerdWallet<\/a>).<\/li><li>While rates are not directly affected by color, tickets and claims are. Insurers price your actual violations\/accidents\u2014not paint\u2014so if you get cited, that history can raise premiums; color itself is never rated (<a href=\"https:\/\/www.progressive.com\">Progressive<\/a>; <a href=\"https:\/\/www.iii.org\/article\/auto-insurance-myths\">Triple\u2011I<\/a>).<\/li><li>The things that affect car insurance rates the most are your personal driving record, vehicle type and repair costs, usage and location, coverage choices, and\u2014where permitted\u2014credit-based insurance scores. By vehicle type in 2025, minivans and many non\u2011luxury small\/midsize SUVs often price roughly 5\u201315% below average, full\u2011size pickups about 5\u201315% above, and sports\/luxury models commonly 25\u201360% above average (<a href=\"https:\/\/www.iihs.org\">HLDI\/IIHS<\/a>; <a href=\"https:\/\/www.thezebra.com\/research\/state-of-auto-insurance\/\">The Zebra 2025<\/a>). Credit use is banned for auto in California, Hawaii, and Massachusetts (<a href=\"https:\/\/content.naic.org\">NAIC<\/a>).<\/li><\/ul>\n\n\n\n<p>One of the most exciting parts about buying a new car is picking the color. Color can say a lot about you, and it&#8217;s just <a href=\"https:\/\/www.reviews.com\/insurance\/car\/shopping-behavior-survey\/\">one way<\/a> that drivers customize a new vehicle to their tastes during car shopping. But when it comes to insurance, leading sources agree that paint choice doesn\u2019t change your premium\u2014pricing is based on your vehicle\u2019s build and your risk profile, not its color (<a href=\"https:\/\/www.progressive.com\">Progressive<\/a>; <a href=\"https:\/\/www.geico.com\">GEICO<\/a>; <a href=\"https:\/\/www.iii.org\/article\/auto-insurance-myths\">Triple\u2011I<\/a>).<\/p>\n\n\n\n<p>But is there such a thing as the wrong color? Could the color of your car result in more pullovers and tickets?&nbsp;<\/p>\n\n\n\n<p>Red has long been associated with flashier cars, but insurers don\u2019t ask for or rate on paint color. If a driver racks up tickets, that driving history can increase premiums, regardless of whether the car is red, white, or blue (<a href=\"https:\/\/www.iii.org\/article\/auto-insurance-myths\">Insurance Information Institute<\/a>). If you\u2019re shopping for <a href=\"https:\/\/www.reviews.com\/insurance\/car\/how-to-get-cheap-insurance\/\">cheap insurance<\/a>, focus on controllable factors like your record, mileage, and coverage selection\u2014not color.<\/p>\n\n\n\n<p>It\u2019s certainly been debated, but the industry answer is straightforward: mainstream insurers and regulators confirm that paint color isn\u2019t used to set your auto premium (<a href=\"https:\/\/www.progressive.com\">Progressive<\/a>; <a href=\"https:\/\/www.geico.com\">GEICO<\/a>; <a href=\"https:\/\/content.naic.org\">NAIC<\/a>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Is It True That Red Cars Cost More To Insure? <\/h2>\n\n\n\n<p>An estimated 44 percent of Americans believe that a red car <a href=\"https:\/\/www.prnewswire.com\/news-releases\/does-driving-a-red-car-lead-to-higher-insurance-rates-300145899.html\">costs more<\/a> to insure than other colors, including over half of millennials. About 45 percent of college graduates and 42 percent of Americans with an annual household income of $75,000 or more also believed that red cars are more expensive. Recent polling continues to show similar results\u2014about four in ten U.S. drivers still say car color affects insurance costs (<a href=\"https:\/\/www.forbes.com\">Forbes Advisor<\/a>; <a href=\"https:\/\/www.valuepenguin.com\">ValuePenguin<\/a>; <a href=\"https:\/\/www.nerdwallet.com\">NerdWallet<\/a>).<\/p>\n\n\n\n<p>\u201cInsurers look at a lot of data when coming up with their rates for customers,\u201d says Zach Shefska, co-founder and CEO of Your Auto Advocate, a customer advocacy platform for car buyers and owners. \u201cAt the end of the day, insurers are in the business of monetizing risk, and whatever data they can leverage to help them do that, they&#8217;ll use. That being said, vehicle color isn&#8217;t a factor that insurers build into their risk models.\u201d<\/p>\n\n\n\n<p>So, what about the myth?<\/p>\n\n\n\n<p>\u201cIt is just that &#8211; an urban legend\/myth that has perpetuated itself through the generations,\u201d says Ben Guttman, Insurance Specialist for North Central Insurance Agency. \u201cIronically, I grew up believing this too. Imagine how shocked I was when I got my insurance license and that question never came up on applications!\u201d<\/p>\n\n\n\n<p>R.J. Weiss agrees. As a certified financial planner and founder of the personal finance site The Ways to Wealth, he\u2019s all too familiar with this matter. \u201cThe color of your car isn&#8217;t a question that&#8217;s asked on an insurance application,\u201d he says. He also notes that vehicle identification numbers (VIN) do not include any color codes. \u201cAs such, there is no way for insurance companies to gather the data and make any conclusions about whether certain car colors should have higher premiums,\u201d he explains.<\/p>\n\n\n\n<p>\u201cThe short and precise answer is NO,\u201d says Umer Brown, founder of Warnock Auto. \u201cHowever, car color directly impacts car value. Succinctly, the myth of red color affecting auto insurance rates has no truth in it.\u201d<\/p>\n\n\n\n<p>It\u2019s a relief to hear, but one still has to wonder where such a popular and commonly-known myth originated from in the first place? Turns out, sports cars are to blame.&nbsp;<\/p>\n\n\n\n<p>\u201cThe myth that red cars are more expensive to insure probably comes from the idea we all have of shiny, red sports cars. The fast and expensive sports car would be just as expensive to insure if it were another color,\u201d says Fran Majidi of SmartFinancial Insurance.<\/p>\n\n\n\n<p>\u201cSports cars cost more in insurance rates because they are driven faster and are more likely to be involved in an accident,&#8221; says Alex Manos. As a renowned European classic car expert, Manos is the owner of the Los Angeles-based Beverly Hills Car Club, one of the largest classic car dealerships in North America. \u201cThe fact that most sports cars are red and the tendency for these vehicles to get higher rates caused people to believe that the primary reason is the color rather than the car itself.\u201d<\/p>\n\n\n\n<p>However, there are some cases where a car\u2019s color could cost more. \u201cThough widely considered a myth, there is some truth to this,\u201d says Justin Nabity, a certified financial expert and Founder and CEO of Physician\u2019s Thrive. \u201cThe main factor is the paint done on the car. The primary factor involved in the decision of the insurance premiums to be charged is the value of the car, including the paint color. If there is an expensive shade of color or an expensive paint job on the car, the insurance companies have to factor in the increased cost of repairs.\u201d<\/p>\n\n\n\n<p>For Sarah George, a car insurance expert at Finder, the proof is in the pudding. \u201cI currently own a red car \u2014 although it\u2019s a minivan \u2014 and I pay some of the lowest rates I\u2019ve paid for any car I\u2019ve owned,\u201d she tells us.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Does the Color of Your Car Affect Your Car Insurance Rates?<\/h2>\n\n\n\n<p>So if red doesn\u2019t make your insurance higher, what about other colors?<\/p>\n\n\n\n<p>Experts say it doesn\u2019t matter for your auto insurance rates because insurance companies are concerned about other factors.&nbsp;<\/p>\n\n\n\n<p>\u201cIn a couple of decades of purchasing various cars and insurance, I have never been asked the vehicle&#8217;s color,\u201d says Manos.&nbsp;<\/p>\n\n\n\n<p>That\u2019s because insurers are more worried about other details. &#8220;Your vehicle\u2019s color is irrelevant because it doesn\u2019t affect the way you drive or your car\u2019s safety,\u201d says George. \u201cInstead, insurance companies care about your car\u2019s safety and theft rates, questions that are revealed when they ask for your make, model or vehicle identification number.\u201d&nbsp;<\/p>\n\n\n\n<p>In fact, having a red car could be a very good thing, according to a <a href=\"https:\/\/www.propertycasualty360.com\/2014\/08\/15\/one-more-thing-to-worry-about-the-5-most-stolen-ve\/?slreturn=20190211161726\">2012 study<\/a> by CCC Information Services. The study found that car thieves choose red last, instead preferring the nondescript color of silver for their criminal endeavors. After silver, cars in green, gold, black and white were the most popular for auto-related crimes.<\/p>\n\n\n\n<p>\u201cThey&#8217;re very common because they&#8217;re very in demand, and thus a thief would have less difficulty reselling it,\u201d says Fabio Rosato, Founder of Roadologist.com.&nbsp;<\/p>\n\n\n\n<p>Emily Deaton, a financial journalist at Let Me Bank, says that theft isn\u2019t the only problem with dark or neutral-colored cars, citing that darker cars can pose greater problems \u201cdue to difficult visibility in harsh weather or during nighttime.\u201d&nbsp;<\/p>\n\n\n\n<p>Manos agrees. \u201cMultiple studies on vehicle color safety indicate that dull colors are the least safe,\u201d he says. \u201cWhy? Because silvers, grays, and whites are less visible in various conditions than bright colors.\u201d<\/p>\n\n\n\n<p>Still, he acknowledges that this is more likely a road hazard rather than an expensive line item on your insurance policy. \u201cIndeed, there might be insurers that consider the color because they assign a slight probability of risk linked to the car&#8217;s color, but this is definitely not a significant consideration of your rate. Insurance companies are basing their rates on your driving habits, vehicle type and year. For example, a 2001 Honda Accord will cost you less than a 2015 sports car.\u201d<\/p>\n\n\n\n<p>John Espenschied gives us the final word as an experienced veteran of the insurance industry and owner of Insurance Brokers Group in Chesterfield, MO. \u201cIn over 20 years in the car insurance business, I\u2019ve never seen a higher rate based on the color of a vehicle no matter what company we quoted.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What does matter for your rates?<\/h2>\n\n\n\n<p>If color doesn\u2019t matter, what does?<\/p>\n\n\n\n<p>The Insurance Information Institute says these factors can affect the <a href=\"https:\/\/www.reviews.com\/insurance\/car\/best\/\">best car insurance<\/a> rates.&nbsp;<\/p>\n\n\n\n<ul><li>Type of car you drive<\/li><li>Number of miles on your car<\/li><li>Your driving record<\/li><li>Where you live<\/li><li>Your age<\/li><li>Your gender<\/li><li>Credit history<\/li><li>Relationship status<\/li><li>Coverage and deductibles<\/li><li>Insurance claims history<\/li><li>Previous insurance<\/li><\/ul>\n\n\n\n<p>\u201cWhat counts is the type, horsepower, age of vehicle and driver, prior driving history, and annual mileage,\u201d Espenschied explains. \u201cNow, that\u2019s not to say driving [a] red Corvette might increase the likelihood of driving faster because it\u2019s a really cool car, but the color is not an insurance rating factor \u2013 more of a myth. You might get pulled over by the police because they assume you\u2019re driving faster.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cAs with insurance companies, radar guns don&#8217;t care what color your vehicle is,\u201d Guttman added.<\/p>\n\n\n\n<p>\u201cWhen you consider that auto insurance is intended to pay for repairs, you&#8217;ll see why that matters,\u201d says Majidi. \u201cYour credit may also affect your rate, depending on where you live. That&#8217;s why it&#8217;s important to pay your bills on time.\u201d&nbsp;<\/p>\n\n\n\n<p>Another factor that can significantly determine your eligibility for <a href=\"https:\/\/www.reviews.com\/insurance\/car\/best-cheap\/\">cheap car insurance<\/a> is whether you are single.&nbsp;<\/p>\n\n\n\n<p>\u201cVehicle color may not change your monthly insurance expense, but if you marry your partner, that will!\u201d says Zach Shefska. \u201cA <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC1756540\/\">2004 study<\/a> found that married couples carry less risk than single people. Ever since then, insurers have offered cheaper prices for those that are married versus those that aren&#8217;t.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How To Lower Your Auto Insurance Rates<\/h3>\n\n\n\n<p>\u201cWays you can save money on car insurance are fairly simple,\u201d says Espenschied. \u201cSlow down, don\u2019t get tickets, and avoid simple accidents like backing into something.\u201d<\/p>\n\n\n\n<p>He also shares the following tips with us.<\/p>\n\n\n\n<ul><li>Drive less<\/li><li>Use the new technology available by all auto insurance carriers to track your driving \u2013 discounts start at 10% and can go to 50% off your premium<\/li><li>Multiple vehicles on the same policy give a discount, as do multiple policies, like auto and home insurance&nbsp;<\/li><li>Ask your insurance agent or broker for discount opportunities they may not be currently receiving<\/li><\/ul>\n\n\n\n<p>Finder\u2019s George adds that lifestyle factors can also impact your insurance rates. \u201cIf you\u2019re married to another safe driver, you\u2019ll probably see a 10% drop on your premium.\u201d<\/p>\n\n\n\n<p>\u201cYour job can affect your rates, too,\u201d she adds. \u201cIf your job keeps you working long hours or trekking home during high-risk times of the night like a doctor, you could see higher rates than your friendly neighborhood 9-5er.\u201d<\/p>\n\n\n\n<p>Some things are harder to change than others. The coronavirus pandemic may allow for work-from-home opportunities in 2020, but 2021 could see a return to normal commutes for many, impacting insurance rates.<\/p>\n\n\n\n<p>\u201cWith more individuals working and staying at home for the near future, drivers can save money choosing an insurer that offers a pay per mile product,\u201d Weiss recommends. \u201cMore of the big insurance companies are offering this type of insurance now, and many consumers stand to save a lot over the next year by switching.\u201d&nbsp;<\/p>\n\n\n\n<p>As a financial planner, he also recommends that you protect yourself with a high credit score. \u201cOne of the best ways to save money on your car insurance, without sacrificing coverage, is to raise your credit score,\u201d he shares with us. \u201cSetting up automatic payments and keeping your credit utilization low, which you can do by increasing your credit limits, are the best ways to increase your score.\u201d<\/p>\n\n\n\n<p>At Warnock Auto, Brown sees firsthand the impact of a good credit score as he guides customers through the car-buying process each day. \u201cSince the credit score is a major factor in determining insurance rates, maintaining a good credit score would save you some cool bucks instead of walking around believing your car color would cost you more.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Bottom Line<\/h2>\n\n\n\n<p>Whether myth, urban legend or old wives\u2019 tale, we\u2019re here to confirm that the color of your car does not affect your car insurance rates.&nbsp;<\/p>\n\n\n\n<p>In the words of the Insurance Information Institute, \u201cIt doesn&#8217;t matter whether your car is \u201cArrest Me Red\u201d or \u201cHide In Plain Sight White\u201d\u2014the color doesn\u2019t actually factor into your auto insurance costs.\u201d<\/p>\n\n\n\n<p>Car-buying is about to get a whole lot easier.<\/p>\n\n\n\n<p><em>Featured image by Henrik Weis \/ Getty Images.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fast facts: The color of a vehicle has zero effect on car insurance premiums\u2014major carriers explicitly say color is not a rating factor, including Progressive and GEICO. Industry and regulatory sources such as the Insurance Information Institute and NAIC confirm color isn\u2019t used in pricing. About four in ten Americans believe that the color of [&hellip;]<\/p>\n","protected":false},"author":345,"featured_media":355974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1266],"tags":[],"post_author":[5797],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does the Color of Your Car Affect Insurance Rates? - Reviews.com<\/title>\n<meta name=\"description\" content=\"Don\u2019t go selling your car just yet, because we\u2019ve solved the age-old debate of does color really matter when it comes to your insurance?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reviews.com\/insurance\/car\/does-the-color-of-your-car-affect-insurance-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does the Color of Your Car Affect Insurance Rates? 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