{"id":335254,"date":"2025-11-07T19:09:31","date_gmt":"2025-11-08T00:09:31","guid":{"rendered":"https:\/\/www.reviews.com\/?page_id=335254"},"modified":"2025-11-07T19:09:32","modified_gmt":"2025-11-08T00:09:32","slug":"nationwide-review","status":"publish","type":"page","link":"https:\/\/www.reviews.com\/insurance\/life\/nationwide-review\/","title":{"rendered":"Nationwide Life Insurance Review"},"content":{"rendered":"\n

Nationwide Life Insurance Review<\/h2>\n\n\n\n

Nationwide offers a broad selection of life insurance policies \u2014 term, whole, universal (including indexed), and variable universal \u2014 plus linked-benefit life\/long-term care solutions. It maintains strong financial strength across major agencies, including A+ from AM Best, A1 from Moody\u2019s, and A+ from S&P Global Ratings (see Nationwide\u2019s current ratings<\/a>), providing confidence the company can meet policyholder obligations.<\/p>\n\n\n\n

Nationwide provides phone- and agent-assisted service alongside digital resources. Live chat availability can vary by product and state, but the company\u2019s agent network and service channels are well established. Industrywide, customer satisfaction has been pressured recently by higher premiums and claims costs, a context worth considering when comparing carriers (see J.D. Power auto<\/a> and homeowners studies<\/a> and the ACSI Insurance and Health Care Study<\/a>).<\/p>\n\n\n\n

Pros<\/th>Cons<\/th><\/tr><\/thead>
Strong financial reputation
Broad rider and add\u2011on selection<\/td>		Live chat not universally available
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The Life Insurance Factors We Analyzed<\/h2>\n\n\n\n

Customer experience<\/h3>\n\n\n\n

According to J.D. Power<\/a>, overall U.S. auto insurance customer satisfaction declined in 2024 amid widespread premium increases, with scores in the low\u2011820s on a 1,000\u2011point scale; homeowners satisfaction also eased, with scores in the high\u2011810s\/low\u2011820s (home study<\/a>). J.D. Power\u2019s property claims research likewise reported continued pressure on claims satisfaction (claims study<\/a>). As an independent cross\u2011check, the ACSI<\/a> places both Property & Casualty and Life Insurance customer satisfaction in the high\u201170s on its 0\u2013100 scale. For company\u2011specific complaint experience, the NAIC Consumer Complaint Index benchmarks each insurer by line against an industry average of 1.00; current values for Nationwide can be looked up in the NAIC\u2019s Consumer Information Source (NAIC Complaint Index<\/a>).<\/p>\n\n\n\n

While you can start quotes online for some life products (especially term and simplified\u2011issue options), detailed guidance and quotes for many permanent policies are provided through a Nationwide financial professional. Nationwide also offers basic educational resources to help you compare policy types (life insurance products<\/a>) and choose beneficiaries.<\/p>\n\n\n\n

Financial strength<\/h3>\n\n\n\n

An important consideration in what insurance provider you select is its financial strength. After all, you want to ensure that it has the financial means to process your claims and that it won’t go under due to outstanding or overwhelming debt.<\/p>\n\n\n\n

Independent rating agencies provide the most authoritative view of an insurer\u2019s ability to meet obligations. Nationwide\u2019s core insurance subsidiaries carry strong ratings \u2014 A1 at Moody\u2019s, A+ at AM Best, and A+ at S&P Global Ratings \u2014 per the company\u2019s current ratings page (Nationwide financial strength<\/a>). These reflect very strong capitalization and risk profiles. For how to interpret each scale, see AM Best\u2019s guide<\/a>, Moody\u2019s definitions<\/a>, and S&P Global Ratings\u2019 explanations<\/a>.<\/p>\n\n\n\n

Coverage and rider information<\/h3>\n\n\n\n

Nationwide offers the four most common types of life insurance: term, whole, universal (including indexed universal), and variable universal. In addition to standard features, it provides a broad menu of riders, such as accelerated death benefits, waiver of premium, accidental death, and a Children\u2019s Term Insurance Rider; availability varies by product and state (life riders overview<\/a>). Nationwide also markets linked\u2011benefit life\/LTC solutions under its CareMatters suite, which pay long\u2011term care benefits on a cash\u2011indemnity basis (CareMatters Together<\/a>).<\/p>\n\n\n\n

Nationwide’s whole life insurance also comes with flexibility in how you pay. Options typically include lifetime level\u2011pay, limited\u2011pay designs (e.g., 10\u2011 or 20\u2011pay), and, on select policies, single\u2011premium funding; a Premium Deposit Account can also be used to pre\u2011fund multiple years of scheduled premiums (whole life overview<\/a>; Premium Deposit Account<\/a>). If you like the idea of paying off your entire policy before you retire, a limited\u2011pay structure may be a great option.<\/p>\n\n\n\n

Life insurance coverage features<\/h3>\n\n\n\n
Insurance types offered<\/td>Term, whole, universal (including indexed), variable universal<\/td><\/tr>
Term lengths offered<\/td>10, 15, 20, and 30 years<\/td><\/tr>
Standout coverage features<\/td>CareMatters linked\u2011benefit life\/LTC
Children\u2019s Term Insurance Rider
Term-to-permanent conversion
Level\u2011pay and limited\u2011pay options
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Nationwide Life Insurance Overview: Financial Strength, Availability, and History<\/h2>\n\n\n\n

Nationwide Insurance earns a solid reputation. It has an A+ rating with the Better Business Bureau<\/a> for its ability to resolve customer claims. The provider also earns high marks with financial strength rating agencies, demonstrating its ability to follow through on its promises to policyholders (see current ratings<\/a>).<\/p>\n\n\n\n