{"id":325030,"date":"2025-11-07T18:20:43","date_gmt":"2025-11-07T23:20:43","guid":{"rendered":"https:\/\/www.reviews.com\/?page_id=94730"},"modified":"2025-11-12T14:02:56","modified_gmt":"2025-11-12T19:02:56","slug":"best-term","status":"publish","type":"page","link":"https:\/\/www.reviews.com\/insurance\/life\/best-term\/","title":{"rendered":"The Best Term Life Insurance Companies of 2025"},"content":{"rendered":"            <span class=\"b-toc-anchor\" id=\"review\" title=\"The Best Term Life Insurance Companies Review\"><\/span>\n    \n\n\n<p>Buying term life early can lock in lower premiums, but picking a carrier should be grounded in current evidence. To help you <a class=\"achor-toggles\" href=\"https:\/\/www.reviews.com\/insurance\/life\/shopping-guide\/\">shop for life insurance<\/a>, we refreshed our picks using 2025-focused criteria: current financial strength context from AM Best (<a href=\"https:\/\/ratings.ambest.com\/\">Rating Center<\/a> and <a href=\"https:\/\/www.ambest.com\/ratings\/guide.pdf\">FSR guide<\/a>), the latest complaint benchmarking framework from the NAIC (<a href=\"https:\/\/content.naic.org\">Complaint Index<\/a>), product and rider changes since 2022, and industry trends shaping today\u2019s term offers (accelerated underwriting, instant decisions, and embedded digital buying per <a href=\"https:\/\/lifehappens.org\">Insurance Barometer Study<\/a> and <a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/financial-services\/articles\/insurance-industry-outlook.html\">Deloitte\u2019s 2025 Outlook<\/a>).<\/p>\n\n\n            <span class=\"b-toc-anchor\" id=\"picks\" title=\"Our Top Picks\"><\/span>\n    \n\n\n<h2 class=\"wp-block-heading\">The 7 Best Term Life Insurance Companies<\/h2>\n\n\n\n<ul>\n<li><a href=\"#northwestern-mutual\">Northwestern Mutual<\/a>: Best Overall<\/li>\n\n\n\n<li><a href=\"#state-farm\">State Farm<\/a>: Best for Young Families<\/li>\n\n\n\n<li><a href=\"#nationwide\">Nationwide<\/a>: Best for Online Tools and Resources<\/li>\n\n\n\n<li><a href=\"#mutual-of-omaha\">Mutual of Omaha<\/a>: Best for Customer Service<\/li>\n\n\n\n<li><a href=\"#new-york-life\">New York Life<\/a>: Best for Customizable Coverage<\/li>\n\n\n\n<li><a href=\"#principal-financial\">Principal Financial<\/a>: Best for Flexible Term Limits<\/li>\n\n\n\n<li><a href=\"#liberty-mutual-life-insurance\">Liberty Mutual<\/a>: Best No-Exam Policies<\/li>\n<\/ul>\n\n\n            <span class=\"b-toc-anchor\" id=\"table\" title=\"Competition Table\"><\/span>\n    \n\n\n<h3 class=\"wp-block-heading\">Best Term Life Insurance Companies: Summed Up<\/h3>\n\n\n\n<figure class=\"wp-block-table table table-striped table-bordered table--bordered-top\"><table><tbody><tr><td>Rank<\/td><td>Company<\/td><td>AM Best Financial Strength<\/td><td>J.D. Power Customer Satisfaction*<\/td><td>Can convert term to whole?<\/td><\/tr><tr><td>1<\/td><td>Northwestern Mutual<\/td><td>A++ (Superior)<\/td><td>See latest study<\/td><td>\u2713<\/td><\/tr><tr><td>2<\/td><td>State Farm<\/td><td>A++ (Superior)<\/td><td>See latest study<\/td><td>\u2713<\/td><\/tr><tr><td>3<\/td><td>Nationwide<\/td><td>A+ (Superior\/Excellent tier)<\/td><td>See latest study<\/td><td>\u2713<\/td><\/tr><tr><td>4<\/td><td>Mutual of Omaha<\/td><td>A+ (Superior\/Excellent tier)<\/td><td>See latest study<\/td><td>\u2713<\/td><\/tr><tr><td>5<\/td><td>New York Life<\/td><td>A++ (Superior)<\/td><td>See latest study<\/td><td>\u2713<\/td><\/tr><tr><td>6<\/td><td>Principal Financial<\/td><td>A+ (Superior\/Excellent tier)<\/td><td>See latest study<\/td><td>\u2713<\/td><\/tr><tr><td>7<\/td><td>Liberty Mutual<\/td><td>A (Excellent tier)<\/td><td>See latest study<\/td><td>\u2713<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>* J.D. Power publishes the U.S. Individual Life Insurance Study on a 1,000-point scale; check the most recent edition on jdpower.com. Financial Strength Ratings (FSR) shown reflect the carriers\u2019 long-standing tiers; verify current ratings and outlooks in AM Best\u2019s <a href=\"https:\/\/ratings.ambest.com\/\">Rating Center<\/a> and see category definitions in AM Best\u2019s <a href=\"https:\/\/www.ambest.com\/ratings\/guide.pdf\">FSR guide<\/a>. NAIC\u2019s complaint metric is updated annually; see methodology in the <a href=\"https:\/\/content.naic.org\">NAIC Complaint Index<\/a>.<\/em><\/p>\n\n\n            <span class=\"b-toc-anchor\" id=\"best1\" title=\"Best for Easy Policy Adjustments\"><\/span>\n    \n\n\n<h2 class=\"wp-block-heading\">Northwestern Mutual<\/h2>\n\n\n\n\n                                                            \n            \n<section id=\"northwestern-mutual-life-insurance\"\n         class=\"block b-item-list-card b-item-list-card--\"\n         data-js=\"block-item-list-card\"\n         data-preamp=\"block-item-list-card\">\n         \n        <div class=\"b-item-list-card__card\">\n\n                <div class=\"b-item-list-card__card__left\">\n\n            <div class=\"b-item-list-card__card__left__top\">\n                                <span class=\"b-item-list-card__card__left__top--top\"><\/span><BR>\n                <span class=\"b-item-list-card__card__left__top--bottom\"> Best Overall<\/span>\n                            <\/div>\n\n            <div class=\"b-item-list-card__card__left__bottom\">\n                Northwestern Mutual Life Insurance\n            <\/div>\n\n        <\/div>\n\n                <div class=\"b-item-list-card__card__right\">\n\n            <div class=\"b-item-list-card__card__right__top\">\n                                Northwestern Mutual Life Insurance\n                            <\/div>\n\n            <br>\n            <br>\n\n\n           <div class=\"b-item-list-card__card__right__middle\">\n                                        <a class=\"reviews-btn--primary reviews-btn--large reviews-btn--expand\"\n                    target=\"\" href=\"https:\/\/www.reviews.com\/insurance\/life\/quotes\/\" type=\"button\"\n                    data-tag='cta' data-tag-element-type='BUTTON' data-tag-location='_Northwestern Mutual Life Insurance' data-tag-outcome='EXTERNALLINK'\n\t\t\t\t\taria-label=\"Northwestern Mutual button\"\n                    rel=\" sponsored\"\n                >Learn more<\/a>\n                        <\/div>\n\n            <div class=\"b-item-list-card__card__right__bottom h-margin-top-15\">\n                \n            <\/div>\n\n        <\/div>\n    <\/div>\n\n        \n      <div class=\"grid-x\">\n        <a href=\"#\" class=\"b-item-list-card__footer cell back_to_top\" data-tag='cta' data-tag-element-type='LINK' data-tag-location='' data-tag-outcome='INTERNALLINK' >\n            <p>Return to top\n                <img decoding=\"async\" class=\"b-item-list-card__footer-image lazyload\" alt='Return to top arrow' style=\"height: 20px; margin-left: 5px;\"\n                data-src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/Arrow.svg\" src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/LightGray-placeholder.png\">\n            <\/p>\n        <\/a>\n    <\/div>\n<\/section>\n\n    \n\n\n<p>Northwestern Mutual remains a top pick for overall strength: a top-tier AM Best rating (verify specifics in the <a href=\"https:\/\/ratings.ambest.com\/\">AM Best Rating Center<\/a>), strong historical satisfaction, and consistently low complaint experience relative to market share per the NAIC\u2019s methodology (<a href=\"https:\/\/content.naic.org\">Complaint Index<\/a>). Its distribution blends advisors with modern e-apps, and many applicants may qualify for accelerated, no\u2011exam decisions aligned with 2025 underwriting trends (instant decision using Rx\/MVR\/EHR data as highlighted by <a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/financial-services\/articles\/insurance-industry-outlook.html\">Deloitte\u2019s 2025 Insurance Outlook<\/a>).<\/p>\n\n\n\n<p><strong>\u2713 <\/strong><strong>Best For: <\/strong>Financial strength, advice-driven planning, and term-to-permanent flexibility<\/p>\n\n\n\n<p>\u2717 <strong>Not For: <\/strong>Shoppers seeking broad online self-service without agent support<\/p>\n\n\n\n<p><strong>AM Best: <\/strong>A++ (see current rating and outlook in <a href=\"https:\/\/ratings.ambest.com\/\">AM Best<\/a>)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.jdpower.com\/business\/press-releases\/2019-us-life-insurance-study\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"achor-toggles\"><strong>J.D. Power<\/strong><\/a><strong>:<\/strong> Refer to the most recent U.S. Individual Life Insurance Study on jdpower.com for current scores<\/p>\n\n\n\n<p><strong>NAIC: <\/strong><a href=\"https:\/\/www.naic.org\/cis_refined_results.htm?TABLEAU=CIS_COMPLAINTS&amp;COCODE=67091&amp;REALM=PROD\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"achor-toggles\">See current NAIC index<\/a> (index of 1.00 = expected complaint share)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pros<\/h3>\n\n\n\n<ul>\n<li><a style=\"font-size: 1.125rem; background-color: rgb(254, 254, 254);\" href=\"https:\/\/www.northwesternmutual.com\/term-conversion\/\">Term conversion<\/a><span style=\"font-size: 1.125rem;\"> option with guaranteed acceptance to eligible permanent products (longer conversion flexibility aligns with rising demand for future-proofing).<\/span><\/li>\n\n\n\n<li>Advisor-led planning plus digitized e-apps and faster underwriting pathways for qualified risks (accelerated and instant-decision trends supported by <a href=\"https:\/\/lifehappens.org\">Insurance Barometer<\/a> insights).<\/li>\n\n\n\n<li>Living benefits and riders increasingly standard (accelerated death benefits; see rider distinctions in <a href=\"https:\/\/content.naic.org\">NAIC consumer resources<\/a>).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cons<\/h3>\n\n\n\n<ul>\n<li>Online quoting and fully DIY purchase flow are limited compared with pure direct-to-consumer term platforms.<\/li>\n\n\n\n<li>Medical evidence may still be required at higher face amounts or certain risk classes despite accelerated programs.<\/li>\n<\/ul>\n\n\n            <span class=\"b-toc-anchor\" id=\"best2\" title=\"Best for Customer Service \"><\/span>\n    \n\n\n<h2 class=\"wp-block-heading\">State Farm<\/h2>\n\n\n\n\n                                                            \n            \n<section id=\"state-farm\"\n         class=\"block b-item-list-card b-item-list-card--\"\n         data-js=\"block-item-list-card\"\n         data-preamp=\"block-item-list-card\">\n         \n        <div class=\"b-item-list-card__card\">\n\n                <div class=\"b-item-list-card__card__left\">\n\n            <div class=\"b-item-list-card__card__left__top\">\n                                <span class=\"b-item-list-card__card__left__top--top\"><\/span><BR>\n                <span class=\"b-item-list-card__card__left__top--bottom\"> Best for Young Families<\/span>\n                            <\/div>\n\n            <div class=\"b-item-list-card__card__left__bottom\">\n                State Farm\n            <\/div>\n\n        <\/div>\n\n                <div class=\"b-item-list-card__card__right\">\n\n            <div class=\"b-item-list-card__card__right__top\">\n                                State Farm\n                            <\/div>\n\n            <br>\n            <br>\n\n\n           <div class=\"b-item-list-card__card__right__middle\">\n                                        <a class=\"reviews-btn--primary reviews-btn--large reviews-btn--expand\"\n                    disable-tagular\n                    target=\"\" href=\"https:\/\/www.reviews.com\/insurance\/life\/quotes\/?rvitemid=322561-20\" type=\"button\"\n                    aria-label=\"State Farm button\" data-tag='product' data-tag-outcome='NOTMONETIZABLE' data-tag-location='LISTCARD' data-tag-product-id='322561' data-tag-product-name='State Farm' data-tag-brand='State Farm' data-tag-price='0' data-tag-subscription='' data-tag-category=''\n                    rel=\" sponsored\"\n                >Compare rates<\/a>\n                        <\/div>\n\n            <div class=\"b-item-list-card__card__right__bottom h-margin-top-15\">\n                \n            <\/div>\n\n        <\/div>\n    <\/div>\n\n        \n      <div class=\"grid-x\">\n        <a href=\"#\" class=\"b-item-list-card__footer cell back_to_top\" data-tag='cta' data-tag-element-type='LINK' data-tag-location='' data-tag-outcome='INTERNALLINK' >\n            <p>Return to top\n                <img decoding=\"async\" class=\"b-item-list-card__footer-image lazyload\" alt='Return to top arrow' style=\"height: 20px; margin-left: 5px;\"\n                data-src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/Arrow.svg\" src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/LightGray-placeholder.png\">\n            <\/p>\n        <\/a>\n    <\/div>\n<\/section>\n\n    \n\n\n<p>State Farm\u2019s agent network and simple term options (including <a href=\"https:\/\/www.statefarm.com\/insurance\/life\/term-life\/instant-answer-no-exam\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"achor-toggles\">Instant Answer Term Insurance\u00ae<\/a>) support quick coverage decisions for families. Accelerated and no\u2011exam paths reflect the broader 2025 shift to data-driven underwriting and faster cycle times cited by <a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/financial-services\/articles\/insurance-industry-outlook.html\">Deloitte<\/a>. See our <a class=\"achor-toggles\" href=\"https:\/\/www.reviews.com\/insurance\/life\/state-farm-review\/\">full review of State Farm life insurance<\/a>. <\/p>\n\n\n\n<p><strong>\u2713 <\/strong><strong>Best For: <\/strong>Young families wanting agent guidance with streamlined qualification<\/p>\n\n\n\n<p>\u2717 <strong>Not For: <\/strong>Those prioritizing wide term-length customization beyond common 10\/20\/30-year options<\/p>\n\n\n\n<p><strong>AM Best: <\/strong>A++ (confirm current rating\/outlook in <a href=\"https:\/\/ratings.ambest.com\/\">AM Best<\/a>)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.jdpower.com\/business\/press-releases\/2019-us-life-insurance-study\"><strong>J.D. Power<\/strong><\/a><strong>:<\/strong> Check the latest U.S. Individual Life Insurance Study for current scores and ranking<\/p>\n\n\n\n<p><strong>NAIC: <\/strong><a href=\"https:\/\/www.naic.org\/cis_refined_results.htm?TABLEAU=CIS_COMPLAINTS&amp;COCODE=69108&amp;REALM=PROD\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"achor-toggles\">See current NAIC index<\/a> (1.00 indicates expected level)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pros<\/h3>\n\n\n\n<ul>\n<li>Agent support with online quotes and rapid-issue term for eligible applicants.<\/li>\n\n\n\n<li>Common family riders available (children\u2019s term, waiver of premium); living benefits increasingly standard across term and permanent lines (see <a href=\"https:\/\/content.naic.org\">NAIC rider overview<\/a>).<\/li>\n\n\n\n<li>Top-tier financial strength per AM Best categories (verify in <a href=\"https:\/\/ratings.ambest.com\/\">Rating Center<\/a>).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cons<\/h3>\n\n\n\n<ul>\n<li>Term choices focus on staple durations; niche terms (e.g., 25 or 35 years) may require other carriers.<\/li>\n\n\n\n<li>Accelerated underwriting availability depends on age\/face amount and risk profile; exams may still be required.<\/li>\n<\/ul>\n\n\n            <span class=\"b-toc-anchor\" id=\"best3\" title=\"Best for Online Tools and Resources\"><\/span>\n    \n\n\n<h2 class=\"wp-block-heading\">Nationwide<\/h2>\n\n\n\n\n                                                            \n            \n<section id=\"nationwide\"\n         class=\"block b-item-list-card b-item-list-card--\"\n         data-js=\"block-item-list-card\"\n         data-preamp=\"block-item-list-card\">\n         \n        <div class=\"b-item-list-card__card\">\n\n                <div class=\"b-item-list-card__card__left\">\n\n            <div class=\"b-item-list-card__card__left__top\">\n                                <span class=\"b-item-list-card__card__left__top--top\"><\/span><BR>\n                <span class=\"b-item-list-card__card__left__top--bottom\"> Best for Online Tools and Resources<\/span>\n                            <\/div>\n\n            <div class=\"b-item-list-card__card__left__bottom\">\n                Nationwide\n            <\/div>\n\n        <\/div>\n\n                <div class=\"b-item-list-card__card__right\">\n\n            <div class=\"b-item-list-card__card__right__top\">\n                                Nationwide\n                            <\/div>\n\n            <br>\n            <br>\n\n\n           <div class=\"b-item-list-card__card__right__middle\">\n                                        <a class=\"reviews-btn--primary reviews-btn--large reviews-btn--expand\"\n                    disable-tagular\n                    target=\"\" href=\"https:\/\/www.reviews.com\/insurance\/life\/quotes\/?refer=Life_Nationwide&#038;rvitemid=336460-20\" type=\"button\"\n                    aria-label=\"Nationwide button\" data-tag='product' data-tag-outcome='NOTMONETIZABLE' data-tag-location='LISTCARD' data-tag-product-id='336460' data-tag-product-name='Nationwide' data-tag-brand='Nationwide' data-tag-price='0' data-tag-subscription='' data-tag-category=''\n                    rel=\" sponsored\"\n                >Compare rates<\/a>\n                        <\/div>\n\n            <div class=\"b-item-list-card__card__right__bottom h-margin-top-15\">\n                \n            <\/div>\n\n        <\/div>\n    <\/div>\n\n        \n      <div class=\"grid-x\">\n        <a href=\"#\" class=\"b-item-list-card__footer cell back_to_top\" data-tag='cta' data-tag-element-type='LINK' data-tag-location='' data-tag-outcome='INTERNALLINK' >\n            <p>Return to top\n                <img decoding=\"async\" class=\"b-item-list-card__footer-image lazyload\" alt='Return to top arrow' style=\"height: 20px; margin-left: 5px;\"\n                data-src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/Arrow.svg\" src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/LightGray-placeholder.png\">\n            <\/p>\n        <\/a>\n    <\/div>\n<\/section>\n\n    \n\n\n<p>Nationwide pairs approachable online education and calculators with advisor access, making it friendly for first-time buyers. Many programs now use accelerated or instant-decision underwriting to reduce exams and issue coverage faster, consistent with industry-wide adoption of EHR\/Rx data and AI\u2011assisted triage noted by <a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/financial-services\/articles\/insurance-industry-outlook.html\">Deloitte<\/a>. Read our <a class=\"achor-toggles\" href=\"https:\/\/www.reviews.com\/insurance\/life\/nationwide-review\/\">full review of Nationwide life insurance<\/a>.<\/p>\n\n\n\n<p><strong>\u2713 <\/strong><strong>Best For: <\/strong>Digital tools and hybrid human+online buying<\/p>\n\n\n\n<p>\u2717 <strong>Not For: <\/strong>Shoppers who want fully DIY end\u2011to\u2011end purchase without agent touchpoints<\/p>\n\n\n\n<p><strong>AM Best: <\/strong>A+ (confirm specifics in <a href=\"https:\/\/ratings.ambest.com\/\">AM Best<\/a>)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.jdpower.com\/business\/press-releases\/2019-us-life-insurance-study\"><strong>J.D. Power<\/strong><\/a><strong>:<\/strong> Consult the latest U.S. Individual Life Insurance Study on jdpower.com<\/p>\n\n\n\n<p><strong>NAIC: <\/strong><a href=\"https:\/\/www.naic.org\/cis_refined_results.htm?TABLEAU=CIS_COMPLAINTS&amp;COCODE=66869&amp;REALM=PROD\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"achor-toggles\">See current NAIC index<\/a> (1.00 = baseline)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pros<\/h3>\n\n\n\n<ul>\n<li>Robust online tools with advisor support when needed.<\/li>\n\n\n\n<li>Term lengths commonly available in 10, 15, 20, and 30 years; many term forms are renewable and convertible.<\/li>\n\n\n\n<li>Adoption of accelerated underwriting for eligible ages\/amounts can shorten cycle times.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cons<\/h3>\n\n\n\n<ul>\n<li>Medical exams may still be required at higher face amounts or for non\u2011preferred risk classes.<\/li>\n<\/ul>\n\n\n            <span class=\"b-toc-anchor\" id=\"best4\" title=\"Best for Customer Service\"><\/span>\n    \n\n\n<h2 class=\"wp-block-heading\">Mutual of Omaha<\/h2>\n\n\n\n\n                                                            \n            \n<section id=\"mutual-of-omaha\"\n         class=\"block b-item-list-card b-item-list-card--\"\n         data-js=\"block-item-list-card\"\n         data-preamp=\"block-item-list-card\">\n         \n        <div class=\"b-item-list-card__card\">\n\n                <div class=\"b-item-list-card__card__left\">\n\n            <div class=\"b-item-list-card__card__left__top\">\n                                <span class=\"b-item-list-card__card__left__top--top\"><\/span><BR>\n                <span class=\"b-item-list-card__card__left__top--bottom\"> Best for Customer Service<\/span>\n                            <\/div>\n\n            <div class=\"b-item-list-card__card__left__bottom\">\n                Mutual of Omaha\n            <\/div>\n\n        <\/div>\n\n                <div class=\"b-item-list-card__card__right\">\n\n            <div class=\"b-item-list-card__card__right__top\">\n                                Mutual of Omaha\n                            <\/div>\n\n            <br>\n            <br>\n\n\n           <div class=\"b-item-list-card__card__right__middle\">\n                                        <a class=\"reviews-btn--primary reviews-btn--large reviews-btn--expand\"\n                    disable-tagular\n                    target=\"\" href=\"https:\/\/www.reviews.com\/insurance\/life\/quotes\/?rvitemid=314154-20\" type=\"button\"\n                    aria-label=\"Mutual of Omaha button\" data-tag='product' data-tag-outcome='NOTMONETIZABLE' data-tag-location='LISTCARD' data-tag-product-id='314154' data-tag-product-name='Mutual of Omaha' data-tag-brand='Mutual of Omaha' data-tag-price='0' data-tag-subscription='month' data-tag-category=''\n                    rel=\" sponsored\"\n                >Compare rates<\/a>\n                        <\/div>\n\n            <div class=\"b-item-list-card__card__right__bottom h-margin-top-15\">\n                \n            <\/div>\n\n        <\/div>\n    <\/div>\n\n        \n      <div class=\"grid-x\">\n        <a href=\"#\" class=\"b-item-list-card__footer cell back_to_top\" data-tag='cta' data-tag-element-type='LINK' data-tag-location='' data-tag-outcome='INTERNALLINK' >\n            <p>Return to top\n                <img decoding=\"async\" class=\"b-item-list-card__footer-image lazyload\" alt='Return to top arrow' style=\"height: 20px; margin-left: 5px;\"\n                data-src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/Arrow.svg\" src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/LightGray-placeholder.png\">\n            <\/p>\n        <\/a>\n    <\/div>\n<\/section>\n\n    \n\n\n<p>Mutual of Omaha\u2019s agent support and customer\u2011first service reputation, plus broad term availability, make it a strong all\u2011rounder. Many policies include accelerated death benefits and conversion options; chronic\/critical illness accelerations continue to expand across carriers (see distinctions in <a href=\"https:\/\/content.naic.org\">NAIC consumer guidance<\/a>). For underwriting, expect increased use of third\u2011party data and faster decisions, consistent with market trends noted by <a href=\"https:\/\/lifehappens.org\">Life Happens\/LIMRA<\/a>.<\/p>\n\n\n\n<p><strong>\u2713 <\/strong><strong>Best For: <\/strong>Hands-on support with living-benefit options<\/p>\n\n\n\n<p>\u2717 <strong>Not For: <\/strong>Rider maximalists seeking the widest menu of niche add\u2011ons<\/p>\n\n\n\n<p><strong>AM Best: <\/strong>A+ (confirm current status in <a href=\"https:\/\/ratings.ambest.com\/\">AM Best<\/a>)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.jdpower.com\/business\/press-releases\/2019-us-life-insurance-study\"><strong>J.D. Power<\/strong><\/a><strong>:<\/strong> See latest life insurance study on jdpower.com for current scores&nbsp;<\/p>\n\n\n\n<p><strong>NAIC: <\/strong><a href=\"https:\/\/www.naic.org\/cis_refined_results.htm?TABLEAU=CIS_COMPLAINTS&amp;COCODE=71412&amp;REALM=PROD\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"achor-toggles\">See current NAIC index<\/a> (use 1.00 as the benchmark)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pros<\/h3>\n\n\n\n<ul>\n<li><span style=\"font-size: 1.125rem;\">Strong financial foundation per AM Best categories (check <a href=\"https:\/\/ratings.ambest.com\/\">Rating Center<\/a>).<\/span><\/li>\n\n\n\n<li>Term choices typically span 10, 15, 20, and 30 years; conversions help preserve insurability.<\/li>\n\n\n\n<li>Living-benefit accelerations increasingly available on term and permanent forms (terminal and chronic illness).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cons<\/h3>\n\n\n\n<ul>\n<li>Rider menus may be leaner than some competitors\u2019 most customizable offerings.<\/li>\n\n\n\n<li>Availability and underwriting programs vary by state and face amount.<\/li>\n<\/ul>\n\n\n            <span class=\"b-toc-anchor\" id=\"best5\" title=\"Best for Flexible Policies\"><\/span>\n    \n\n\n<h2 class=\"wp-block-heading\">New York Life<\/h2>\n\n\n\n\n                                                            \n            \n<section id=\"new-york-life\"\n         class=\"block b-item-list-card b-item-list-card--\"\n         data-js=\"block-item-list-card\"\n         data-preamp=\"block-item-list-card\">\n         \n        <div class=\"b-item-list-card__card\">\n\n                <div class=\"b-item-list-card__card__left\">\n\n            <div class=\"b-item-list-card__card__left__top\">\n                                <span class=\"b-item-list-card__card__left__top--top\"><\/span><BR>\n                <span class=\"b-item-list-card__card__left__top--bottom\"> Best for Customizable Coverage<\/span>\n                            <\/div>\n\n            <div class=\"b-item-list-card__card__left__bottom\">\n                New York Life\n            <\/div>\n\n        <\/div>\n\n                <div class=\"b-item-list-card__card__right\">\n\n            <div class=\"b-item-list-card__card__right__top\">\n                                New York Life\n                            <\/div>\n\n            <br>\n            <br>\n\n\n           <div class=\"b-item-list-card__card__right__middle\">\n                                        <a class=\"reviews-btn--primary reviews-btn--large reviews-btn--expand\"\n                    disable-tagular\n                    target=\"\" href=\"https:\/\/www.reviews.com\/insurance\/life\/quotes\/?refer=Life_New_York_Life_Spanish&#038;rvitemid=323574-20\" type=\"button\"\n                    aria-label=\"New York Life button\" data-tag='product' data-tag-outcome='NOTMONETIZABLE' data-tag-location='LISTCARD' data-tag-product-id='323574' data-tag-product-name='New York Life' data-tag-brand='New York Life' data-tag-price='0' data-tag-subscription='' data-tag-category=''\n                    rel=\" sponsored\"\n                >Compare rates<\/a>\n                        <\/div>\n\n            <div class=\"b-item-list-card__card__right__bottom h-margin-top-15\">\n                \n            <\/div>\n\n        <\/div>\n    <\/div>\n\n        \n      <div class=\"grid-x\">\n        <a href=\"#\" class=\"b-item-list-card__footer cell back_to_top\" data-tag='cta' data-tag-element-type='LINK' data-tag-location='' data-tag-outcome='INTERNALLINK' >\n            <p>Return to top\n                <img decoding=\"async\" class=\"b-item-list-card__footer-image lazyload\" alt='Return to top arrow' style=\"height: 20px; margin-left: 5px;\"\n                data-src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/Arrow.svg\" src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/LightGray-placeholder.png\">\n            <\/p>\n        <\/a>\n    <\/div>\n<\/section>\n\n    \n\n\n<p>New York Life offers extensive rider and conversion options for buyers who want to start with term and later transition to permanent coverage. This \u201cterm\u2011then\u2011convert\u201d approach aligns with consumer interest in flexibility and living benefits (accelerated death benefits for terminal\/chronic illness; see <a href=\"https:\/\/content.naic.org\">NAIC rider guidance<\/a>). For ratings context and definitions, use AM Best\u2019s <a class=\"achor-toggles\" href=\"https:\/\/www.reviews.com\/insurance\/life\/new-york-life-review\/\">full review of New York Life<\/a> as a starting point and verify current FSRs in <a href=\"https:\/\/ratings.ambest.com\/\">AM Best<\/a>.<\/p>\n\n\n\n<p><strong>\u2713 Best For<\/strong>: Customizable riders and long-run conversion flexibility<\/p>\n\n\n\n<p>\u2717 <strong>Not For: <\/strong>Buyers who insist on a fully self-directed online purchase journey<\/p>\n\n\n\n<p><strong>AM Best: <\/strong>A++ (verify current rating\/outlook in <a href=\"https:\/\/ratings.ambest.com\/\">AM Best<\/a>)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.jdpower.com\/business\/press-releases\/2019-us-life-insurance-study\"><strong>J.D. Power<\/strong><\/a><strong>:<\/strong> Refer to the latest study release for current customer satisfaction results<\/p>\n\n\n\n<p><strong>NAIC: <\/strong><a href=\"https:\/\/www.naic.org\/cis_refined_results.htm?TABLEAU=CIS_COMPLAINTS&amp;COCODE=91596&amp;REALM=PROD\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"achor-toggles\">See current NAIC index<\/a> (lower than 1.00 = fewer complaints relative to market share)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pros<\/h3>\n\n\n\n<ul>\n<li>Convertible term options designed to support long-range planning without new evidence of insurability.<\/li>\n\n\n\n<li>Large national agency footprint for advice.<\/li>\n\n\n\n<li>Top-tier AM Best category; definitions of A++\/A+ available in <a href=\"https:\/\/www.ambest.com\/ratings\/guide.pdf\">AM Best\u2019s FSR guide<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cons<\/h3>\n\n\n\n<ul>\n<li>No fully self-service quote-to-bind flow; advisor interaction is common.<\/li>\n\n\n\n<li>Term length options may cluster in standard durations depending on product series and state filings.<\/li>\n\n\n\n<li>Online resource depth varies by product\/rider and can require advisor assistance for details.<\/li>\n<\/ul>\n\n\n            <span class=\"b-toc-anchor\" id=\"best6\" title=\"Best for Flexible Term Limits\"><\/span>\n    \n\n\n<h2 class=\"wp-block-heading\">Principal Financial<\/h2>\n\n\n\n\n                                                            \n            \n<section id=\"principal-financial\"\n         class=\"block b-item-list-card b-item-list-card--\"\n         data-js=\"block-item-list-card\"\n         data-preamp=\"block-item-list-card\">\n         \n        <div class=\"b-item-list-card__card\">\n\n                <div class=\"b-item-list-card__card__left\">\n\n            <div class=\"b-item-list-card__card__left__top\">\n                                <span class=\"b-item-list-card__card__left__top--top\"><\/span><BR>\n                <span class=\"b-item-list-card__card__left__top--bottom\"> Best for Flexible Term Limits<\/span>\n                            <\/div>\n\n            <div class=\"b-item-list-card__card__left__bottom\">\n                Principal Financial\n            <\/div>\n\n        <\/div>\n\n                <div class=\"b-item-list-card__card__right\">\n\n            <div class=\"b-item-list-card__card__right__top\">\n                                Principal Financial\n                            <\/div>\n\n            <br>\n            <br>\n\n\n           <div class=\"b-item-list-card__card__right__middle\">\n                                        <a class=\"reviews-btn--primary reviews-btn--large reviews-btn--expand\"\n                    disable-tagular\n                    target=\"\" href=\"https:\/\/www.reviews.com\/insurance\/life\/quotes\/?rvitemid=315931-20\" type=\"button\"\n                    aria-label=\"Principal Financial button\" data-tag='product' data-tag-outcome='NOTMONETIZABLE' data-tag-location='LISTCARD' data-tag-product-id='315931' data-tag-product-name='Principal Financial' data-tag-brand='Principal Financial' data-tag-price='0' data-tag-subscription='month' data-tag-category=''\n                    rel=\" sponsored\"\n                >Compare rates<\/a>\n                        <\/div>\n\n            <div class=\"b-item-list-card__card__right__bottom h-margin-top-15\">\n                \n            <\/div>\n\n        <\/div>\n    <\/div>\n\n        \n      <div class=\"grid-x\">\n        <a href=\"#\" class=\"b-item-list-card__footer cell back_to_top\" data-tag='cta' data-tag-element-type='LINK' data-tag-location='' data-tag-outcome='INTERNALLINK' >\n            <p>Return to top\n                <img decoding=\"async\" class=\"b-item-list-card__footer-image lazyload\" alt='Return to top arrow' style=\"height: 20px; margin-left: 5px;\"\n                data-src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/Arrow.svg\" src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/LightGray-placeholder.png\">\n            <\/p>\n        <\/a>\n    <\/div>\n<\/section>\n\n    \n\n\n<p><a href=\"https:\/\/www.principal.com\/\">Principal Financial<\/a> is known for flexible term options, including a unique one\u2011year term alongside 10, 15, 20, and 30\u2011year durations. Principal has invested in streamlined e\u2011applications and accelerated underwriting for qualifying risks, mirroring 2025 market trends toward instant\u2011decision experiences supported by third\u2011party data and EHR connectivity (<a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/financial-services\/articles\/insurance-industry-outlook.html\">Deloitte<\/a>). See our <a href=\"https:\/\/www.reviews.com\/insurance\/life\/principal-financial\/\">full review of Principal Financial<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>\u2713 <\/strong><strong>Best For: <\/strong>Buyers who want term length flexibility and fast, digital applications<\/p>\n\n\n\n<p>\u2717 <strong>Not For: <\/strong>Those seeking the broadest set of niche riders<\/p>\n\n\n\n<p><strong>AM Best: <\/strong>A+ (verify current rating\/outlook in <a href=\"https:\/\/ratings.ambest.com\/\">AM Best<\/a>)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.jdpower.com\/business\/press-releases\/2019-us-life-insurance-study\"><strong>J.D. Power<\/strong><\/a><strong>:<\/strong> See most recent U.S. Individual Life Insurance Study for updated satisfaction context<\/p>\n\n\n\n<p><strong>NAIC: <\/strong><a href=\"https:\/\/www.naic.org\/cis_refined_results.htm?TABLEAU=CIS_COMPLAINTS&amp;COCODE=61271&amp;REALM=PROD\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"achor-toggles\">See current NAIC index<\/a> (compare to 1.00 baseline)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pros<\/h3>\n\n\n\n<ul>\n<li><span style=\"font-size: 1.125rem;\">Streamlined digital application with accelerated decisions for eligible risks.<\/span><\/li>\n\n\n\n<li>Convertible term options for future permanent needs.<\/li>\n\n\n\n<li>Offers survivorship and advanced planning options beyond basic term.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cons<\/h3>\n\n\n\n<ul>\n<li>Fewer specialized riders than some competitors focused on customization.<\/li>\n\n\n\n<li>At higher face amounts or complex risks, exams and longer underwriting may apply.<\/li>\n\n\n\n<li>Online support depth can vary by product and state.<\/li>\n<\/ul>\n\n\n            <span class=\"b-toc-anchor\" id=\"best7\" title=\"Best for No-Exam Policies\"><\/span>\n    \n\n\n<h2 class=\"wp-block-heading\">Liberty Mutual<\/h2>\n\n\n\n\n                                                            \n            \n<section id=\"liberty-mutual-life-insurance\"\n         class=\"block b-item-list-card b-item-list-card--\"\n         data-js=\"block-item-list-card\"\n         data-preamp=\"block-item-list-card\">\n         \n        <div class=\"b-item-list-card__card\">\n\n                <div class=\"b-item-list-card__card__left\">\n\n            <div class=\"b-item-list-card__card__left__top\">\n                                <span class=\"b-item-list-card__card__left__top--top\"><\/span><BR>\n                <span class=\"b-item-list-card__card__left__top--bottom\"> Best No-Exam Policies<\/span>\n                            <\/div>\n\n            <div class=\"b-item-list-card__card__left__bottom\">\n                Liberty Mutual Life Insurance\n            <\/div>\n\n        <\/div>\n\n                <div class=\"b-item-list-card__card__right\">\n\n            <div class=\"b-item-list-card__card__right__top\">\n                                Liberty Mutual Life Insurance\n                            <\/div>\n\n            <br>\n            <br>\n\n\n           <div class=\"b-item-list-card__card__right__middle\">\n                                        <a class=\"reviews-btn--primary reviews-btn--large reviews-btn--expand\"\n                    disable-tagular\n                    target=\"\" href=\"https:\/\/www.reviews.com\/insurance\/life\/quotes\/?rvitemid=351093-20\" type=\"button\"\n                    aria-label=\"Liberty Mutual  button\" data-tag='product' data-tag-outcome='NOTMONETIZABLE' data-tag-location='LISTCARD' data-tag-product-id='351093' data-tag-product-name='Liberty Mutual Life Insurance' data-tag-brand='Liberty Mutual ' data-tag-price='0' data-tag-subscription='' data-tag-category=''\n                    rel=\" sponsored\"\n                >Compare rates<\/a>\n                        <\/div>\n\n            <div class=\"b-item-list-card__card__right__bottom h-margin-top-15\">\n                \n            <\/div>\n\n        <\/div>\n    <\/div>\n\n        \n      <div class=\"grid-x\">\n        <a href=\"#\" class=\"b-item-list-card__footer cell back_to_top\" data-tag='cta' data-tag-element-type='LINK' data-tag-location='' data-tag-outcome='INTERNALLINK' >\n            <p>Return to top\n                <img decoding=\"async\" class=\"b-item-list-card__footer-image lazyload\" alt='Return to top arrow' style=\"height: 20px; margin-left: 5px;\"\n                data-src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/Arrow.svg\" src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/LightGray-placeholder.png\">\n            <\/p>\n        <\/a>\n    <\/div>\n<\/section>\n\n    \n\n\n<p>If you\u2019re healthy and meet preferred criteria, you may qualify for no\u2011exam, fast\u2011decision term\u2014an approach that has become mainstream across carriers as underwriting digitizes. Liberty Mutual\u2019s term offerings generally include convertibility to permanent coverage, which can be valuable if health changes later.<\/p>\n\n\n\n<p><strong>\u2713 <\/strong><strong>Best For: <\/strong>Applicants targeting no\u2011exam or accelerated underwriting paths<\/p>\n\n\n\n<p>\u2717 <strong>Not For: <\/strong>Shoppers prioritizing the broadest rider menus and deep online self-service<\/p>\n\n\n\n<p><strong>AM Best: <\/strong>A (confirm current rating\/outlook in <a href=\"https:\/\/ratings.ambest.com\/\">AM Best<\/a>)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.jdpower.com\/business\/press-releases\/2019-us-life-insurance-study\"><strong>J.D. Power<\/strong><\/a><strong>:<\/strong> See most recent life insurance study on jdpower.com for current satisfaction results<\/p>\n\n\n\n<p><strong>NAIC: <\/strong><a href=\"https:\/\/www.naic.org\/cis_refined_results.htm?TABLEAU=CIS_COMPLAINTS&amp;COCODE=23043&amp;REALM=PROD\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"achor-toggles\">See current NAIC index<\/a> (interpret using NAIC\u2019s index methodology)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pros<\/h3>\n\n\n\n<ul>\n<li>Accelerated\/no\u2011exam paths for eligible applicants can shorten approval times substantially.<\/li>\n\n\n\n<li>Term durations commonly include 10, 15, 20, and 30 years with guaranteed level premiums.<\/li>\n\n\n\n<li>Convertibility allows a shift to permanent coverage if needs evolve.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cons&nbsp;<\/h3>\n\n\n\n<ul>\n<li><span style=\"font-size: 1.125rem;\">Digital self-service may be limited compared to direct-to-consumer specialists.<\/span><\/li>\n\n\n\n<li>Complaint experience varies by line and state; always check the NAIC CIS and state DOI sources before purchase (<a href=\"https:\/\/content.naic.org\">NAIC Complaint Index<\/a>).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Further Reading:<\/h3>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.reviews.com\/insurance\/life\/how-much-life-insurance-do-i-need\/\">How Much Life Insurance Do I Need?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.reviews.com\">Guide to Approaching Life Insurance With Pre-Existing Conditions<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.reviews.com\/insurance\/life\/riders\/\">What to Know About Life Insurance Riders<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Methodology<\/h3>\n\n\n\n<p>We evaluate term life carriers on financial strength, product depth, underwriting speed and access, customer experience signals, and digital usability. For financials, we confirm current category placement and outlook in AM Best\u2019s <a href=\"https:\/\/ratings.ambest.com\/\">Rating Center<\/a> and interpret ratings using AM Best\u2019s <a href=\"https:\/\/www.ambest.com\/ratings\/guide.pdf\">FSR guide<\/a> and <a href=\"https:\/\/www.ambest.com\/ratings\/methodology.html\">Best\u2019s Credit Rating Methodology<\/a>. Complaint context comes from the NAIC\u2019s annually refreshed <a href=\"https:\/\/content.naic.org\">Complaint Index<\/a> and state DOI studies where relevant. We incorporate 2025 market dynamics\u2014including accelerated underwriting, instant decisions, embedded distribution, and AI governance expectations (<a href=\"https:\/\/content.naic.org\">NAIC AI bulletin<\/a>; <a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/financial-services\/articles\/insurance-industry-outlook.html\">Deloitte 2025 outlook<\/a>)\u2014and rider\/product shifts since 2022 (e.g., broader living benefits; updated IUL illustration rules via <a href=\"https:\/\/content.naic.org\/cmte_a_latf.htm\">NAIC AG 49\u2011A revisions<\/a>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How We Chose The Best Term Life Insurance Companies<\/h2>\n\n\n\n<p>Our scoring weighs current financial strength context, breadth of term options and riders, underwriting modernization (accelerated\/no\u2011exam thresholds, EHR connectivity), complaint and satisfaction indicators, and digital experience. We also considered these decision drivers:<\/p>\n\n\n\n<ul>\n<li><strong>Confidence:<\/strong> AM Best categories (A and above) signal strong ability to meet ongoing obligations; confirm the latest FSR and outlook in the <a href=\"https:\/\/ratings.ambest.com\/\">AM Best Rating Center<\/a> and see category definitions in the <a href=\"https:\/\/www.ambest.com\/ratings\/guide.pdf\">FSR guide<\/a>.<\/li>\n\n\n\n<li><strong>Coverage and riders:<\/strong> Look for living-benefit riders (terminal\/chronic\/critical illness accelerations), waiver of premium, children\u2019s riders, and robust term conversion windows. NAIC\u2019s <a href=\"https:\/\/content.naic.org\">consumer rider resources<\/a> explain differences, including 101(g) chronic-illness ADB vs 7702B LTC riders.<\/li>\n\n\n\n<li><strong>Customer signals:<\/strong> Benchmark complaint levels with the latest NAIC <a href=\"https:\/\/content.naic.org\">Complaint Index<\/a> and complement with relevant state DOI reports for local context.<\/li>\n\n\n\n<li><strong>Online experience:<\/strong> In 2025, many carriers offer instant quotes, e\u2011apps, e\u2011sign, and accelerated decisions using third\u2011party data\/EHRs; see digital adoption themes in <a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/financial-services\/articles\/insurance-industry-outlook.html\">Deloitte\u2019s 2025 outlook<\/a> and sustained online comfort in the <a href=\"https:\/\/lifehappens.org\">Insurance Barometer Study<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How Much Does Term Life Insurance Cost?<\/h2>\n\n\n\n<p>Premiums depend on age, health\/underwriting class, nicotine use, coverage amount and term length. Despite broader insurance price inflation in other lines, retail term pricing has been relatively steady into 2025. A representative 35\u2011year\u2011old non\u2011smoker can often obtain a $500,000, 20\u2011year term policy for roughly the low\u2011to\u2011mid $20s per month (<a href=\"https:\/\/www.policygenius.com\/life-insurance\/life-insurance-price-index\/\">Policygenius Life Insurance Price Index<\/a>).<\/p>\n\n\n\n<p>Your occupation and recreational activities can also affect pricing; hazardous work and risky hobbies may increase premiums. Many carriers now use accelerated\/algorithmic underwriting\u2014pulling Rx histories, motor vehicle records, and in some cases <em>electronic health records<\/em>\u2014to issue decisions without an exam for qualifying risks, reducing cycle time and acquisition costs (see adoption trends in <a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/financial-services\/articles\/insurance-industry-outlook.html\">Deloitte\u2019s 2025 outlook<\/a> and consumer demand in the <a href=\"https:\/\/lifehappens.org\">Insurance Barometer Study<\/a>). Insurer investment yields have improved with higher rates, enabling competitive term pricing as noted in the 2025 life-insurer outlook (<a href=\"https:\/\/www.fitchratings.com\/research\/insurance\/2025-outlook-us-life-insurers-12-2024\">Fitch<\/a>).<\/p>\n\n\n\n<p>Term coverage generally costs less than permanent coverage for the same death benefit. Even with riders (e.g., accelerated benefits), term is usually the most affordable way to lock in protection for a defined period. Get multiple quotes and confirm whether you qualify for accelerated\/no\u2011exam programs, which can materially speed approval.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How To Find the Best Term Life Insurance Policy<\/h2>\n\n\n\n<p>Start by checking financial strength and complaint patterns, then evaluate underwriting speed, conversion flexibility, and living benefits. For financials, confirm the current category and outlook in AM Best\u2019s <a href=\"https:\/\/ratings.ambest.com\/\">Rating Center<\/a> and use the <a href=\"https:\/\/www.ambest.com\/ratings\/guide.pdf\">FSR guide<\/a> to interpret A\/A+\/A++ tiers. For complaints, use the NAIC <a href=\"https:\/\/content.naic.org\">Complaint Index<\/a> and supplement with your state DOI\u2019s latest reports. In 2025, also consider the carrier\u2019s AI and data practices: the NAIC issued a model bulletin in late 2024 outlining expectations for governance, testing, and transparency when insurers use AI in underwriting (<a href=\"https:\/\/content.naic.org\">NAIC AI bulletin<\/a>).<\/p>\n\n\n\n<ul>\n<li><strong>Financial Strength Rating:<\/strong> Prefer carriers in AM Best\u2019s A range or higher; verify the latest rating and outlook in <a href=\"https:\/\/ratings.ambest.com\/\">AM Best<\/a>. The highest categories (A+\/A++) indicate a superior assessment of ability to meet obligations.<\/li>\n\n\n\n<li><strong>Customer Complaints: <\/strong>Check the NAIC\u2019s standardized index to see whether a company\u2019s confirmed complaints are above or below the expected level (1.00 baseline). Use state DOI studies for local nuance.<\/li>\n\n\n\n<li><strong>Riders and flexibility: <\/strong>Look for accelerated death benefits (terminal\/chronic\/critical illness), waiver of premium, children\u2019s riders, and strong term conversion windows. NAIC explains 101(g) chronic-illness ADB vs tax\u2011qualified 7702B LTC riders and why they differ in cost and value (<a href=\"https:\/\/content.naic.org\">NAIC consumer resources<\/a>).<\/li>\n\n\n\n<li><strong>Underwriting path and speed:<\/strong> Ask about accelerated\/no\u2011exam eligibility and typical cycle times. Many programs can approve qualified applicants in minutes to days using third\u2011party data and EHRs (<a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/financial-services\/articles\/insurance-industry-outlook.html\">Deloitte<\/a>).<\/li>\n<\/ul>\n\n\n            <span class=\"b-toc-anchor\" id=\"faqs\" title=\"FAQs\"><\/span>\n    \n\n\n<h2 class=\"wp-block-heading\">FAQs&nbsp;<\/h2>\n\n\n<div id=\"block_5f2309e27fdee\" class=\"block b-accordion\" data-js=\"b-accordion\">\n    <div class=\"b-accordion__container\">\n        <div class=\"b-accordion__header\">\n            <a href=\"#\" class=\"b-accordion__title\" data-tag='cta' data-tag-element-type='LINK' data-tag-location='ACCORDION' data-tag-outcome='INTERNALLINK' ><h3 class=\"b-accordion__title--h3\">What is a good price for term life insurance?<\/h3><\/a>\n            <span class=\"b-accordion__toggle chevron-arrow-down\"><\/span>\n        <\/div>\n        <div class=\"b-accordion__content\" style=\"display: none;\">\n            <p><span style=\"font-weight: 400;\">A good price is one you can sustain over the full term. Quotes vary based on age, health class, nicotine use, coverage amount\/term, and underwriting path (accelerated vs. full exam). As a current reference point, a 35-year-old non-smoker often sees ~$20s per month for a $500,000, 20-year level-term policy (<\/span><a href=\"https:\/\/www.policygenius.com\/life-insurance\/life-insurance-price-index\/\"><span style=\"font-weight: 400;\">Policygenius Life Insurance Price Index<\/span><\/a><span style=\"font-weight: 400;\">). Compare multiple carriers and ask whether you qualify for accelerated or no-exam underwriting to speed approval.<\/span><\/p>\n\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div id=\"block_5f2309f47fdef\" class=\"block b-accordion\" data-js=\"b-accordion\">\n    <div class=\"b-accordion__container\">\n        <div class=\"b-accordion__header\">\n            <a href=\"#\" class=\"b-accordion__title\" data-tag='cta' data-tag-element-type='LINK' data-tag-location='ACCORDION' data-tag-outcome='INTERNALLINK' ><h3 class=\"b-accordion__title--h3\">Who has the best life insurance policy?<\/h3><\/a>\n            <span class=\"b-accordion__toggle chevron-arrow-down\"><\/span>\n        <\/div>\n        <div class=\"b-accordion__content\" style=\"display: none;\">\n            <p>The best policy depends on your needs and timeline. Start with financially strong carriers (check AM Best\u2019s <a href=\"https:\/\/ratings.ambest.com\/\">Rating Center<\/a>), confirm complaint patterns (NAIC <a href=\"https:\/\/content.naic.org\/consumer\/complaint-index\">Complaint Index<\/a>), and compare riders (living benefits, waiver of premium, conversion). You can also read our review of the <a href=\"https:\/\/www.reviews.com\/insurance\/life\/best\/\">best life insurance companies<\/a>.<\/p>\n\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div id=\"block_5f230a127fdf1\" class=\"block b-accordion\" data-js=\"b-accordion\">\n    <div class=\"b-accordion__container\">\n        <div class=\"b-accordion__header\">\n            <a href=\"#\" class=\"b-accordion__title\" data-tag='cta' data-tag-element-type='LINK' data-tag-location='ACCORDION' data-tag-outcome='INTERNALLINK' ><h3 class=\"b-accordion__title--h3\">How can I find the best term life insurance policies?<\/h3><\/a>\n            <span class=\"b-accordion__toggle chevron-arrow-down\"><\/span>\n        <\/div>\n        <div class=\"b-accordion__content\" style=\"display: none;\">\n            <p><span style=\"font-weight: 400;\">Use a shortlist approach: (1) Verify AM Best category and outlook (<\/span><a href=\"https:\/\/ratings.ambest.com\/\"><span style=\"font-weight: 400;\">AM Best<\/span><\/a><span style=\"font-weight: 400;\">). (2) Check complaint indices (<\/span><a href=\"https:\/\/content.naic.org\/consumer\/complaint-index\"><span style=\"font-weight: 400;\">NAIC<\/span><\/a><span style=\"font-weight: 400;\">). (3) Compare riders (terminal\/chronic illness accelerations, waiver of premium) using <\/span><a href=\"https:\/\/content.naic.org\/consumer.htm\"><span style=\"font-weight: 400;\">NAIC consumer resources<\/span><\/a><span style=\"font-weight: 400;\">. (4) Ask about accelerated\/no-exam underwriting and conversion windows. Many carriers now issue instant decisions for qualifying risks, reflecting 2025 market trends (<\/span><a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/financial-services\/articles\/insurance-industry-outlook.html\"><span style=\"font-weight: 400;\">Deloitte 2025 outlook<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div id=\"block_5f230a1e7fdf2\" class=\"block b-accordion\" data-js=\"b-accordion\">\n    <div class=\"b-accordion__container\">\n        <div class=\"b-accordion__header\">\n            <a href=\"#\" class=\"b-accordion__title\" data-tag='cta' data-tag-element-type='LINK' data-tag-location='ACCORDION' data-tag-outcome='INTERNALLINK' ><h3 class=\"b-accordion__title--h3\">What happens if I outlive my term life insurance policy?<\/h3><\/a>\n            <span class=\"b-accordion__toggle chevron-arrow-down\"><\/span>\n        <\/div>\n        <div class=\"b-accordion__content\" style=\"display: none;\">\n            <p>If you outlive your term, the policy typically ends with no payout. To keep protection, consider converting during the allowed window to a permanent policy (no new medical evidence) or renewing annually if available. Return-of-premium (ROP) term is a niche option that refunds base premiums if no claim is paid but costs more and may have opportunity costs, so compare carefully using NAIC\u2019s rider guidance (<a href=\"https:\/\/content.naic.org\/consumer.htm\">NAIC consumer resources<\/a>).<\/p>\n\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div id=\"block_5f230a2b7fdf3\" class=\"block b-accordion\" data-js=\"b-accordion\">\n    <div class=\"b-accordion__container\">\n        <div class=\"b-accordion__header\">\n            <a href=\"#\" class=\"b-accordion__title\" data-tag='cta' data-tag-element-type='LINK' data-tag-location='ACCORDION' data-tag-outcome='INTERNALLINK' ><h3 class=\"b-accordion__title--h3\">What is the difference between whole life insurance and term life insurance?<\/h3><\/a>\n            <span class=\"b-accordion__toggle chevron-arrow-down\"><\/span>\n        <\/div>\n        <div class=\"b-accordion__content\" style=\"display: none;\">\n            <p><span style=\"font-weight: 400;\">There are two main <\/span><a href=\"https:\/\/www.reviews.com\/insurance\/life\/types-of-policies-2\/\"><span style=\"font-weight: 400;\">types of life insurance policies<\/span><\/a><span style=\"font-weight: 400;\">. Term covers a set period (often 10\u201330 years) at lower cost. <\/span><a href=\"https:\/\/www.reviews.com\/insurance\/life\/best-whole\/\"><span style=\"font-weight: 400;\">Whole life insurance<\/span><\/a><span style=\"font-weight: 400;\"> is permanent and can build cash value you may borrow against. Many term policies include living-benefit riders (accelerated death benefits) and conversion options to move into permanent coverage later; see <\/span><a href=\"https:\/\/content.naic.org\/consumer.htm\"><span style=\"font-weight: 400;\">NAIC\u2019s consumer guidance<\/span><\/a><span style=\"font-weight: 400;\"> for rider differences (101(g) chronic-illness ADB vs 7702B LTC).<\/span><\/p>\n\n        <\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Buying term life early can lock in lower premiums, but picking a carrier should be grounded in current evidence. To help you shop for life insurance, we refreshed our picks using 2025-focused criteria: current financial strength context from AM Best (Rating Center and FSR guide), the latest complaint benchmarking framework from the NAIC (Complaint Index), [&hellip;]<\/p>\n","protected":false},"author":345,"featured_media":359186,"parent":1766,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-refresh.php","meta":[],"categories":[1270],"tags":[],"post_author":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Best Term Life Insurance Companies of 2025 | Reviews.com<\/title>\n<meta name=\"description\" content=\"The best term life insurance providers issue robust coverage, plenty of riders, level premiums, and term-to-permanent conversion options.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reviews.com\/insurance\/life\/best-term\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Term Life Insurance Companies for 2020 | Reviews.com\" \/>\n<meta property=\"og:description\" content=\"The best term life insurance providers issue robust coverage, plenty of riders, level premiums, and term-to-permanent conversion options.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.reviews.com\/insurance\/life\/best-term\/\" \/>\n<meta property=\"og:site_name\" content=\"Reviews.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Reviewscom\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T19:02:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.reviews.com\/wp-content\/uploads\/2020\/03\/Life-Insurance-Featured-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Best Term Life Insurance Companies for 2020 | Reviews.com\" \/>\n<meta name=\"twitter:description\" content=\"The best term life insurance providers issue robust coverage, plenty of riders, level premiums, and term-to-permanent conversion options.\" \/>\n<meta name=\"twitter:site\" content=\"@Reviews\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.reviews.com\/insurance\/life\/best-term\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.reviews.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insurance\",\"item\":\"https:\/\/www.reviews.com\/insurance\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Life\",\"item\":\"https:\/\/www.reviews.com\/insurance\/life\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"The Best Term Life Insurance Companies of 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.reviews.com\/#website\",\"url\":\"https:\/\/www.reviews.com\/\",\"name\":\"Reviews.com\",\"description\":\"Your Guide to the Best Services\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.reviews.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Best Term Life Insurance Companies of 2025 | Reviews.com","description":"The best term life insurance providers issue robust coverage, plenty of riders, level premiums, and term-to-permanent conversion options.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.reviews.com\/insurance\/life\/best-term\/","og_locale":"en_US","og_type":"article","og_title":"The Best Term Life Insurance Companies for 2020 | Reviews.com","og_description":"The best term life insurance providers issue robust coverage, plenty of riders, level premiums, and term-to-permanent conversion options.","og_url":"https:\/\/www.reviews.com\/insurance\/life\/best-term\/","og_site_name":"Reviews.com","article_publisher":"https:\/\/www.facebook.com\/Reviewscom\/","article_modified_time":"2025-11-12T19:02:56+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/www.reviews.com\/wp-content\/uploads\/2020\/03\/Life-Insurance-Featured-Image.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"The Best Term Life Insurance Companies for 2020 | Reviews.com","twitter_description":"The best term life insurance providers issue robust coverage, plenty of riders, level premiums, and term-to-permanent conversion options.","twitter_site":"@Reviews","twitter_misc":{"Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.reviews.com\/insurance\/life\/best-term\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.reviews.com\/"},{"@type":"ListItem","position":2,"name":"Insurance","item":"https:\/\/www.reviews.com\/insurance\/"},{"@type":"ListItem","position":3,"name":"Life","item":"https:\/\/www.reviews.com\/insurance\/life\/"},{"@type":"ListItem","position":4,"name":"The Best Term Life Insurance Companies of 2025"}]},{"@type":"WebSite","@id":"https:\/\/www.reviews.com\/#website","url":"https:\/\/www.reviews.com\/","name":"Reviews.com","description":"Your Guide to the Best Services","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.reviews.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.reviews.com\/wp-json\/wp\/v2\/pages\/325030"}],"collection":[{"href":"https:\/\/www.reviews.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.reviews.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.reviews.com\/wp-json\/wp\/v2\/users\/345"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reviews.com\/wp-json\/wp\/v2\/comments?post=325030"}],"version-history":[{"count":0,"href":"https:\/\/www.reviews.com\/wp-json\/wp\/v2\/pages\/325030\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.reviews.com\/wp-json\/wp\/v2\/pages\/1766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.reviews.com\/wp-json\/wp\/v2\/media\/359186"}],"wp:attachment":[{"href":"https:\/\/www.reviews.com\/wp-json\/wp\/v2\/media?parent=325030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reviews.com\/wp-json\/wp\/v2\/categories?post=325030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reviews.com\/wp-json\/wp\/v2\/tags?post=325030"},{"taxonomy":"post_author","embeddable":true,"href":"https:\/\/www.reviews.com\/wp-json\/wp\/v2\/post_author?post=325030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}