{"id":324149,"date":"2025-11-07T22:08:11","date_gmt":"2025-11-08T03:08:11","guid":{"rendered":"https:\/\/www.reviews.com\/?page_id=272353"},"modified":"2025-11-07T22:08:11","modified_gmt":"2025-11-08T03:08:11","slug":"cord-cutting-survey-press-release","status":"publish","type":"page","link":"https:\/\/www.reviews.com\/entertainment\/streaming\/cord-cutting-survey-press-release\/","title":{"rendered":"New Survey Finds Majority of Cord Cutters Unlikely to Return to Cable"},"content":{"rendered":"\n\n

FORT MILL, SC \u2014<\/strong> Recent market evidence shows the U.S. is effectively split between homes with and without traditional pay\u2011TV: multiple trackers place pay\u2011TV household penetration around 44\u201350%, implying roughly 50\u201356% are cord\u2011cutters or cord\u2011nevers. Major providers collectively lost about 6.92 million video subscribers in 2023, with additional declines through 2024, while customer satisfaction remains far higher for streaming than for cable\/satellite. See FCC\u2019s 2024 Communications Marketplace Report<\/a>, Reuters (Mar. 19, 2024)<\/a>, ACSI: Streaming Video Service<\/a>, ACSI: Subscription TV<\/a>, and J.D. Power (2024)<\/a>.<\/p>\n\n\n

Streaming now leads U.S. TV usage time: Nielsen\u2019s The Gauge<\/a> reported streaming as the largest share throughout 2024 and around 40% of total TV time in October 2025, consistently outpacing cable and broadcast. At the same time, operators are adapting to cord\u2011cutting by bundling and aggregating streaming: Comcast\u2019s StreamSaver<\/a> offers Peacock Premium, Netflix (Standard with ads), and Apple TV+ for $15\/month to Xfinity Internet customers; Charter\u2019s Disney agreement brings Disney+ (Basic, with ads) to Spectrum TV Select and ESPN+ to TV Select Plus, with an on\u2011ramp to ESPN\u2019s forthcoming DTC product (Disney\/Charter<\/a>); and the Xumo Stream Box<\/a> aggregates live apps, major streaming services, and FAST channels with voice search.<\/p>\n\n\n\n

Costs and value drive behavior. Satisfaction benchmarks show streaming in the upper\u201170s on ACSI\u2019s 0\u2013100 scale versus mid\u201160s for subscription TV\u2014among the lowest of any industry\u2014while J.D. Power identifies \u201cvalue for price\u201d as the weakest factor for traditional TV providers (ACSI streaming<\/a>; ACSI subscription TV<\/a>; J.D. Power 2024<\/a>). Note that \u201cpay TV\u201d definitions vary by source\u2014some include vMVPDs (e.g., YouTube TV, Hulu + Live TV), others do not\u2014so penetration estimates can shift by several points (FCC 2024 CMR<\/a>).<\/p>\n\n\n

Independent polling indicates that cord\u2011cutter regret remains low even after streaming price increases, aligning with the sustained erosion of pay\u2011TV subscriptions (CivicScience<\/a>; Reuters<\/a>). Live sports is a major catalyst for the shift: rights and digital\u2011first carve\u2011outs increasingly appear on streaming services and vMVPDs, with enhanced features (multi\u2011view, stats, DAI) helping streamers acquire and retain audiences (Nielsen The Gauge<\/a>; PwC Outlook 2025\u20132029<\/a>).<\/p>\n\n\n

Households increasingly manage costs by rotating subscriptions and adopting ad\u2011supported tiers. In 2025, Antenna tracking shows monthly SVOD churn in the mid\u2011single digits, and many homes maintain multiple paid services\u2014often around four on average\u2014while swapping in and out around new releases and sports windows (Antenna Insights<\/a>; Deloitte Digital Media Trends 2025<\/a>). Pairing a few ad\u2011tier SVODs and free FAST apps can undercut a full cable bundle, while always\u2011on \u201cstacks\u201d or year\u2011round live TV packages narrow savings (see price context: The Verge streaming price tracker<\/a>; YouTube TV $72.99\/mo<\/a>; Xfinity broadcast\/RSN fees<\/a>).<\/p>\n\n\n\n

For more information, contact: Megan Wilburn | Communications Associate, Reviews.com | megan@reviews.com<\/p>\n\n\n

Study Methodology<\/strong><\/p>\n\n\n

This update synthesizes multiple current sources rather than a single survey. Core references include: market trend compilations from the FCC\u2019s 2024 Communications Marketplace Report<\/a>; subscriber\u2011loss tallies reported by Reuters (Mar. 19, 2024)<\/a>; satisfaction benchmarks from ACSI (streaming)<\/a>, ACSI (subscription TV)<\/a>, and J.D. Power (2024)<\/a>; viewing\u2011share context from Nielsen\u2019s The Gauge<\/a>; and sentiment\/behavior data from CivicScience<\/a>, Antenna (2025)<\/a>, and Deloitte Digital Media Trends 2025<\/a>. Definitions matter: some sources include virtual MVPDs in \u201cpay TV\u201d while others exclude them, and denominators (TV households vs. total households) vary. For evaluating survey quality and comparability, we follow guidance from Pew Research Center methods<\/a> and AAPOR Standard Definitions<\/a>, and we triangulate self\u2011reports with provider counts and passive viewing metrics.<\/p>\n\n\n

About Reviews.com<\/strong><\/p>\n\n\n

Reviews.com is a team of consumer advocates and product testers focused on helping readers make smarter decisions about subscriptions and services through independent research and hands\u2011on evaluations. Our mission is simple: to be a trusted purchase companion on everything you subscribe to. For more information, visit https:\/\/www.reviews.com\/about\/<\/a>.<\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"

FORT MILL, SC \u2014 Recent market evidence shows the U.S. is effectively split between homes with and without traditional pay\u2011TV: multiple trackers place pay\u2011TV household penetration around 44\u201350%, implying roughly 50\u201356% are cord\u2011cutters or cord\u2011nevers. Major providers collectively lost about 6.92 million video subscribers in 2023, with additional declines through 2024, while customer satisfaction remains […]<\/p>\n","protected":false},"author":345,"featured_media":0,"parent":2286,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-refresh-basic.php","meta":[],"categories":[1315],"tags":[],"post_author":[],"yoast_head":"\nNew Survey Finds Majority of Cord Cutters Unlikely to Return to Cable - Reviews.com<\/title>\n<meta name=\"description\" content=\"New Survey Finds Majority of Cord Cutters Unlikely to Return to Cable\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reviews.com\/entertainment\/streaming\/cord-cutting-survey-press-release\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Survey Finds Majority of Cord Cutters Unlikely to Return to Cable - 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