{"id":323749,"date":"2025-11-11T19:29:28","date_gmt":"2025-11-12T00:29:28","guid":{"rendered":"https:\/\/www.reviews.com\/?page_id=128628"},"modified":"2025-11-11T19:29:29","modified_gmt":"2025-11-12T00:29:29","slug":"best-voice-assistant","status":"publish","type":"page","link":"https:\/\/www.reviews.com\/home\/smart-home\/best-voice-assistant\/","title":{"rendered":"The Best Voice Assistants"},"content":{"rendered":"\n\n            <span class=\"b-toc-anchor\" id=\"voice-assistants\" title=\"The Best Voice Assistants\"><\/span>\n    \n\n\n<p>Voice assistants, or virtual assistants, now serve as conversational front ends for phones, speakers, cars, and connected homes. In 2025, all major platforms are pivoting toward more natural, generative AI experiences, multimodal interactions, and greater on\u2011device processing for privacy. Adoption has matured: U.S. smart\u2011speaker ownership has plateaued around the mid\u201130% of the 12+ population, and brand rankings remain stable with Amazon leading by installed base, followed by Google and Apple (<a href=\"https:\/\/www.edisonresearch.com\/the-infinite-dial-2024\/\">Edison Research<\/a>; <a href=\"https:\/\/www.statista.com\/statistics\/792604\/us-smart-speaker-market-share\/\">Statista<\/a>). Meanwhile, Apple announced a major Siri upgrade (Apple Intelligence), Google launched the Gemini app as the primary assistant on Android, and Amazon previewed a generative, more conversational Alexa (<a href=\"https:\/\/www.apple.com\">Apple<\/a>; <a href=\"https:\/\/blog.google\">Google<\/a>; <a href=\"https:\/\/www.aboutamazon.com\">Amazon<\/a>).<\/p>\n\n\n\n<div class=\"wp-block-group is-style-dividers\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p style=\"color: #034366;\n    margin-top: 0;\n    margin-bottom: rem-calc(16px);\n    font-weight: 900;\n    font-size: 1.2rem;\n    font-style: huge;\n    font-family: 'Public Sans', sans-serif;\">Hey, we want to hear from you!<\/p>\n\n\n\n<p>We want to make sure we write reviews you care about.<\/p>\n\n\n\n<p style=\"color: #1779ba;\n    margin-top: rem-calc(16px);\n    margin-bottom: rem-calc(16px);\n    font-weight: 700;\n    font-style: large;\n    font-family: 'Public Sans', sans-serif;\"><a href=\"https:\/\/survey.app.do\/embed\/rate-your-home-security-system\">Take our poll<\/a><\/p>\n<\/div><\/div>\n\n\n            <span class=\"b-toc-anchor\" id=\"comparison\" title=\"Comparison Chart\"><\/span>\n    \n\n\n<h2 class=\"wp-block-heading\">The Best Voice Assistants: Summed Up<\/h2>\n\n\n<section id=\"block---\" class=\"theme-block c-table \">\n  \n<div class=\"row\">\n    <div class=\" h-width-100\">\n    \n      <div class=\"table-responsive table-responsive--with-summary h-shadow-2dp h-border-small\">\n        <table class=\"table table-striped table-bordered table--bordered-top table--rounded\">\n          \n          \n  <tbody>\n          <tr>\n                              <td class=\"&#x20;col-1&#x20;fixed\">\n              \n            <\/td>\n                                        <td class=\"&#x20;col-2\">\n              <center><a href='https:\/\/www.amazon.com\/gp\/product\/B06XCM9LJ4\/ref=as_li_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=B06XCM9LJ4&#038;linkCode=as2&#038;tag=r16633-20&#038;linkId=076c2a3089645a10e9734f13c2860a6b' target='_blank' rel='nofollow sponsored'>Amazon Alexa<\/a><\/center>\n            <\/td>\n                                        <td class=\"&#x20;col-3\">\n              <center><a href='https:\/\/store.google.com\/us\/product\/google_home_max?hl=en-US' target='_blank' rel='nofollow sponsored'>Google Assistant<\/a><\/center>\n            <\/td>\n                                        <td class=\"&#x20;col-4\">\n              <center><a href='https:\/\/www.apple.com\/homepod\/' target='_blank' rel='nofollow sponsored'>Siri<\/a><\/center>\n            <\/td>\n                        <\/tr>\n          <tr>\n                              <td class=\"&#x20;col-1&#x20;fixed\">\n              \n            <\/td>\n                                        <td class=\"&#x20;col-2\">\n              <center> Best for Device Compatibility<\/center>\n            <\/td>\n                                        <td class=\"&#x20;col-3\">\n              <center> Best at Responding<\/center>\n            <\/td>\n                                        <td class=\"&#x20;col-4\">\n              <center> Most Popular Mobile Voice Assistant<\/center>\n            <\/td>\n                        <\/tr>\n          <tr>\n                              <td class=\"&#x20;col-1&#x20;fixed\">\n              Voice-match technology\n            <\/td>\n                                        <td class=\"&#x20;col-2\">\n              <center>\u2714<\/center>\n            <\/td>\n                                        <td class=\"&#x20;col-3\">\n              <center>\u2714<\/center>\n            <\/td>\n                                        <td class=\"&#x20;col-4\">\n              <center>\u2714<\/center>\n            <\/td>\n                        <\/tr>\n          <tr>\n                              <td class=\"&#x20;col-1&#x20;fixed\">\n              &#8216;Delete recording&#8217; options\n            <\/td>\n                                        <td class=\"&#x20;col-2\">\n              <center> Voice deletion (&#8220;Alexa, delete\u2026&#8221;), opt out of using recordings to improve services, and auto\u2011delete windows (e.g., 3 or 18 months) \u2014 see <a href=\"https:\/\/www.amazon.com\">Amazon Alexa Privacy Hub<\/a><\/center>\n            <\/td>\n                                        <td class=\"&#x20;col-3\">\n              <center> Activity\/audio not saved by default in Gemini app; users can opt in to save and review or delete later \u2014 see <a href=\"https:\/\/support.google.com\">Google data controls<\/a><\/center>\n            <\/td>\n                                        <td class=\"&#x20;col-4\">\n              <center> On\u2011device for many requests; delete Siri &#038; Dictation history; complex tasks use Apple\u2019s privacy\u2011preserving Private Cloud Compute \u2014 see <a href=\"https:\/\/security.apple.com\/blog\/private-cloud-compute\/\">Apple PCC<\/a><\/center>\n            <\/td>\n                        <\/tr>\n          <tr>\n                              <td class=\"&#x20;col-1&#x20;fixed\">\n              Instant translation technology\n            <\/td>\n                                        <td class=\"&#x20;col-2\">\n              <center> Multilingual Mode available in select regions (e.g., US English\/Spanish; CA English\/French; IN English\/Hindi) \u2014 <a href=\"https:\/\/developer.amazon.com\">supported locales<\/a><\/center>\n            <\/td>\n                                        <td class=\"&#x20;col-3\">\n              <center> Bilingual operation (two active languages at once) on compatible devices \u2014 <a href=\"https:\/\/support.google.com\">Google Assistant languages<\/a><\/center>\n            <\/td>\n                                        <td class=\"&#x20;col-4\">\n              <center> Broad language list, but one active Siri language at a time; Apple Intelligence starts with U.S. English with more languages promised in 2025 \u2014 <a href=\"https:\/\/support.apple.com\/en-us\/HT204411\">Siri availability<\/a><\/center>\n            <\/td>\n                        <\/tr>\n          <tr>\n                              <td class=\"&#x20;col-1&#x20;fixed\">\n              IoT compatible brands\n            <\/td>\n                                        <td class=\"&#x20;col-2\">\n              <center> Acts as a Matter controller (many Echo\/eero also Thread Border Routers); multi\u2011admin sharing; cameras still via brand skills \u2014 <a href=\"https:\/\/developer.amazon.com\">Alexa + Matter<\/a><\/center>\n            <\/td>\n                                        <td class=\"&#x20;col-3\">\n              <center> Matter controller via Google Home; select Nest devices are Thread Border Routers; cameras are non\u2011Matter integrations \u2014 <a href=\"https:\/\/support.google.com\">Google + Matter<\/a><\/center>\n            <\/td>\n                                        <td class=\"&#x20;col-4\">\n              <center> Apple Home is a Matter controller; HomePod mini\/Apple TV 4K act as Thread Border Routers; cameras via HomeKit Secure Video \u2014 <a href=\"https:\/\/support.apple.com\/en-us\/HT213434\">Apple Home + Matter<\/a><\/center>\n            <\/td>\n                        <\/tr>\n          <tr>\n                              <td class=\"&#x20;col-1&#x20;fixed\">\n              Languages supported\n            <\/td>\n                                        <td class=\"&#x20;col-2\">\n              <center> Multiple languages and locales; Multilingual Mode in select markets (e.g., English\/Spanish US) \u2014 <a href=\"https:\/\/developer.amazon.com\">Alexa locales<\/a><\/center>\n            <\/td>\n                                        <td class=\"&#x20;col-3\">\n              <center> Many languages with two active at once on compatible devices \u2014 <a href=\"https:\/\/support.google.com\">details<\/a><\/center>\n            <\/td>\n                                        <td class=\"&#x20;col-4\">\n              <center> Wide coverage by country\/region; one active language at a time; Apple Intelligence: U.S. English first \u2014 <a href=\"https:\/\/support.apple.com\/en-us\/HT204411\">Apple support<\/a><\/center>\n            <\/td>\n                        <\/tr>\n      <\/tbody><!-- tbody -->\n        <\/table>\n      <\/div>\n      \n    <\/div>\n    \n  <\/div>\n<\/section>\n\n\n\n\n\n            <span class=\"b-toc-anchor\" id=\"search\" title=\"The Search\"><\/span>\n    \n\n\n<h2 class=\"wp-block-heading\">How We Chose the Best Voice Assistants<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Compatibility<\/h3>\n\n\n\n<p>The most valuable assistants control the most things reliably. On phones, that means deep app actions and messaging; at home, fast, local control of lights, plugs, locks, sensors, and thermostats. Since 2022, cross\u2011platform compatibility has centered on the Matter and Thread standards. Apple, Google, Amazon, and SmartThings all act as Matter controllers (and many hubs also serve as Thread Border Routers), so a single device can be set up once and controlled by multiple ecosystems (\u201cmulti\u2011admin\u201d). Cameras and many doorbells remain outside Matter and still use platform\u2011specific integrations (<a href=\"https:\/\/support.apple.com\/en-us\/HT213434\">Apple<\/a>; <a href=\"https:\/\/support.google.com\">Google<\/a>; <a href=\"https:\/\/developer.amazon.com\">Amazon<\/a>; <a href=\"https:\/\/www.smartthings.com\/matter\">SmartThings<\/a>; <a href=\"https:\/\/csa-iot.org\">CSA: Matter 1.3<\/a>).<\/p>\n\n\n\n<p>Bridges extend compatibility for legacy Zigbee\/Z\u2011Wave ecosystems (for example, Philips Hue Bridge can expose existing lights as Matter to all three assistants), and security\u2011critical actions like unlocking smart locks require a voice PIN across platforms (<a href=\"https:\/\/www.philips-hue.com\">Philips Hue<\/a>; <a href=\"https:\/\/support.google.com\">Google<\/a>).<\/p>\n\n\n\n    \n<section id=\"block_befc865c338d2\" class=\"block b-inline-subscribe b-inline-subscribe--\" data-js=\"b-inline-subscribe\" data-preamp=\"b-inline-subscribe\">\n            <div class=\"b-inline-subscribe__container\">\n            <h2 class=\"b-inline-subscribe__title\">Analysis paralysis? Subscribe to our newsletter.<\/h2>\n                <form method=\"#\" class=\"b-inline-subscribe__form js-newsletter\" >\n                <div class=\"b-inline-subscribe__inputs-container\">\n                    <label hidden for=\"newsletter_email\">Newsletter Subscribe<\/label>\n                    <input type=\"email\"  name=\"subscription_email\" placeholder=\"Email Address\" id=\"newsletter_email\" \/>\n                    <input type=\"submit\" value=\"Subscribe\">\n                <\/div>\n                <div class=\"b-inline-subscribe__accept-container\">\n                    <input type=\"checkbox\"  name=\"newsletter_checkbox\" checked required \/>\n                    <label for=\"newsletter_checkbox\">I would like to subscribe to Reviews.com newsletter and special email promotions. Reviews.com will not share or sell your email. See <a href='https:\/\/www.reviews.com\/privacy-policy\/'>privacy policy.<\/a><\/label>\n                <\/div>\n            <\/form>\n            <div class=\"newsletter-confirmation  js-newsletter-confirmation\">\n                <img decoding=\"async\" class=\"lazyload\" alt='Reviews.com Logo'\n                data-src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/footer-confirmation.svg\" \n                src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/LightGray-placeholder.png\">\n                <p>Nice! Thanks for subscribing. Check your email to confirm.<\/p>\n            <\/div>\n        <\/div>\n<\/section>\n\n\n\n\n\n\n<p>Third\u2011party developers and device makers focus on the dominant consumer platforms. In recent years, platform strategies consolidated: Apple doubled down on a re\u2011architected Siri, Google shifted Assistant experiences into Gemini, Amazon previewed a generative AI upgrade to Alexa, and Microsoft deprecated Cortana in favor of Copilot (<a href=\"https:\/\/www.apple.com\">Apple<\/a>; <a href=\"https:\/\/blog.google\">Google<\/a>; <a href=\"https:\/\/www.aboutamazon.com\">Amazon<\/a>; <a href=\"https:\/\/support.microsoft.com\">Microsoft<\/a>).<\/p>\n\n\n<ul class=\"list-items\">\n<li>Amazon Alexa<\/li>\n<li>Google Assistant<\/li>\n<li>Apple Siri<\/li>\n<li>Microsoft Cortana<\/li>\n<li>Samsung Bixby<\/li>\n<\/ul>\n\n\n<p>We evaluated assistants available on smartphones and through first\u2011party smart speakers and displays where applicable. Market\u2011level data still shows Amazon leading the U.S. smart\u2011speaker installed base, with Google second and Apple in the single digits (<a href=\"https:\/\/www.statista.com\/statistics\/792604\/us-smart-speaker-market-share\/\">Statista<\/a>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Correct information, completed tasks<\/h3>\n\n\n\n<p>Early accuracy benchmarks (for example, a <a href=\"https:\/\/www.perficientdigital.com\/insights\/our-research\/digital-personal-assistants-study\" target=\"_blank\" rel=\"nofollow\">2018 study<\/a> from Stone Temple, now <a href=\"https:\/\/www.perficientdigital.com\/stonetemple\" target=\"_blank\" rel=\"nofollow\">Perficient Digital<\/a>) tested thousands of factual questions. Since then, assistants evolved toward real\u2011time, multimodal dialog and task completion. Apple\u2019s new Siri emphasizes on\u2011device understanding and privacy\u2011preserving cloud for harder tasks, Google\u2019s Gemini Live enables low\u2011latency, interruptible conversations, and Amazon previewed a more natural, generative Alexa\u2014patterns mirrored in industry tracking of multimodal progress (<a href=\"https:\/\/www.apple.com\/apple-intelligence\/\">Apple Intelligence<\/a>; <a href=\"https:\/\/support.google.com\">Gemini Live<\/a>; <a href=\"https:\/\/www.aboutamazon.com\">Amazon<\/a>; <a href=\"https:\/\/aiindex.stanford.edu\/report\/\">AI Index 2025<\/a>; <a href=\"https:\/\/openai.com\/index\/hello-gpt-4o\">OpenAI GPT\u20114o<\/a>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Affiliated smart speakers<\/h3>\n\n\n\n<p>Smart speakers and hubs remain popular control points. Ownership has stabilized rather than surged, with U.S. smart\u2011speaker ownership around the mid\u201130% range among people 12+ and brand share led by Amazon, then Google, with Apple third (<a href=\"https:\/\/www.edisonresearch.com\/the-infinite-dial-2024\/\">Edison Research<\/a>; <a href=\"https:\/\/www.statista.com\/statistics\/792604\/us-smart-speaker-market-share\/\">Statista<\/a>). Amazon also reports more than 500 million Alexa\u2011enabled devices sold globally, underscoring that voice extends beyond speakers into TVs, wearables, and appliances (<a href=\"https:\/\/www.aboutamazon.com\">Amazon<\/a>). Microsoft\u2019s assistant is available via Copilot experiences on PCs rather than a first\u2011party speaker, and Samsung\u2019s Bixby is accessible across Galaxy devices and SmartThings (prior <a href=\"https:\/\/www.samsung.com\/us\/explore\/galaxy-home\/\" target=\"_blank\" rel=\"nofollow\">Galaxy Home<\/a> hardware was previewed but is not broadly available).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Best Voice Assistants<\/h2>\n\n\n<section id=\"block_993aa175a1f47\" class=\"block b-item-list b-item-list--\" data-js=\"b-item-list\" data-preamp=\"b-item-list\">\n    <ul class=\"b-item-list__list\">\n            <\/ul>\n<\/section>\n\n\n            <span class=\"b-anchor\" id=\"alexa\" > <\/span>\n    \n\n            <span class=\"b-toc-anchor\" id=\"Best_For_Device_Compatibility\" title=\"Best for Device Compatibility\"><\/span>\n    \n\n\n\n                                                            \n            <section id=\"amazon-alexa\"\n         class=\"block b-item-list-card b-item-list-card--\"\n         data-js=\"block-item-list-card\"\n         data-preamp=\"block-item-list-card\">\n\n        <div class=\"b-item-list-card__card\">\n\n                <div class=\"b-item-list-card__card__left\">\n\n            <div class=\"b-item-list-card__card__left__top\">\n                <span class=\"b-item-list-card__card__left__top--top\"><\/span>\n                <span class=\"b-item-list-card__card__left__top--top\"> Best for Device Compatibility<\/span>\n            <\/div>\n\n            <div class=\"b-item-list-card__card__left__bottom\">\n                                                    <a target=\"\" href=\"https:\/\/www.amazon.com\/all-new-amazon-echo-speaker-with-wifi-alexa-dark-charcoal\/dp\/B06XCM9LJ4\/ref=as_at\/?creativeASIN=B06XCM9LJ4&#038;imprToken=K3aaRur87ccw77kLYGxwAg&#038;slotNum=0&#038;s=amazon-devices&#038;ie=UTF8&#038;qid=1539372465&#038;sr=1-5&#038;keywords=Alexa&#038;_encoding=UTF8&#038;linkCode=ur2&#038;linkId=3ce420b3ca5a851245db42a359a7550e&#038;camp=1789&#038;creative=9325&#038;tag=315662-20\"\n                        data-tag='product' data-tag-outcome='MONETIZABLE' data-tag-location='LISTCARD' data-tag-product-id='315662' data-tag-product-name='Amazon Alexa' data-tag-brand='Amazon' data-tag-price='0' data-tag-subscription='month' data-tag-category=''\n                        aria-label=\"Amazon button\" \n                        rel=\"nofollow sponsored\" >\n                                                    <img decoding=\"async\" src=\"https:\/\/www.reviews.com\/wp-content\/uploads\/2018\/05\/Alexa-Logo-for-Voice-Assistant.png\" alt=\"Image for Alexa-Logo-for-Voice-Assistant\" \/>\n                                            <\/a>\n                            <\/div>\n\n        <\/div>\n\n                <div class=\"b-item-list-card__card__right\">\n            <div class=\"b-item-list-card__card__right__top\n                        b-item-list-card__card__right__top--line\">\n                Amazon\n            <\/div>\n\n            <br>\n            <div class=\"b-item-list-card__card__right__topv2\" >\n                Amazon Alexa\n            <\/div>\n            <br>\n\n           <div class=\"b-item-list-card__card__right__middle\">\n                                        <a class=\"reviews-btn--primary reviews-btn--large reviews-btn--expand\"\n                    disable-tagular\n                    target=\"\" href=\"https:\/\/www.amazon.com\/all-new-amazon-echo-speaker-with-wifi-alexa-dark-charcoal\/dp\/B06XCM9LJ4\/ref=as_at\/?creativeASIN=B06XCM9LJ4&#038;imprToken=K3aaRur87ccw77kLYGxwAg&#038;slotNum=0&#038;s=amazon-devices&#038;ie=UTF8&#038;qid=1539372465&#038;sr=1-5&#038;keywords=Alexa&#038;_encoding=UTF8&#038;linkCode=ur2&#038;linkId=3ce420b3ca5a851245db42a359a7550e&#038;camp=1789&#038;creative=9325&#038;tag=315662-20\" type=\"button\"\n                    aria-label=\"Amazon button\" data-tag='product' data-tag-outcome='MONETIZABLE' data-tag-location='LISTCARD' data-tag-product-id='315662' data-tag-product-name='Amazon Alexa' data-tag-brand='Amazon' data-tag-price='0' data-tag-subscription='month' data-tag-category='' \n                    rel=\"nofollow sponsored\"\n                >\n                Check price<\/a>\n                        <\/div>\n\n            <div class=\"b-item-list-card__card__right__bottomv2 h-margin-top-15\">\n                \n            <\/div>\n\n        <\/div>\n    <\/div>\n\n            <div class=\"b-item-list-card__info\">\n        <div class=\"grid-x\">\n\n            <div class=\"b-item-list-card__info__line cell medium-auto \">\n                <p class=\"b-item-list-card__info__line--title\"> Pros <\/p>\n                <p>Intelligent<br \/>\nSmart home support<br \/>\nEasy shopping<\/p>\n\n            <\/div>\n\n            <div class=\"b-item-list-card__info__line cell medium-auto\">\n                <p class=\"b-item-list-card__info__line--title\"> Cons <\/p>\n                <p>Inaccurate answers<br \/>\nNo mobile experience<\/p>\n\n\t\t\t<\/div>\n\n        <\/div>\n    <\/div>\n    \n      <div class=\"grid-x\">\n        <a href=\"#\" class=\"b-item-list-card__footer cell back_to_top\" data-tag='cta' data-tag-element-type='LINK' data-tag-location='LISTCARD' data-tag-outcome='INTERNALLINK' >\n            <p>Return to top\n                <img decoding=\"async\" class=\"b-item-list-card__footer-image lazyload\" alt='Return to top arrow' style=\"height: 20px; margin-left: 5px;\"\n                data-src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/Arrow.svg\" src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/LightGray-placeholder.png\">\n            <\/p>\n        <\/a>\n    <\/div>\n<\/section>\n\n    \n\n\n<h3 class=\"wp-block-heading\">Why we chose it<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Intelligent<\/h4>\n\n\n\n<p>Amazon Alexa is evolving from rules\u2011based skills to a richer, generative AI experience with multi\u2011turn, contextual conversation and better follow\u2011ups\u2014building on features like Follow\u2011Up Mode so you can issue multiple commands without repeating the wake word (<a href=\"https:\/\/www.aboutamazon.com\">Amazon<\/a>). Earlier third\u2011party analyses such as <a href=\"https:\/\/www.forbes.com\/sites\/johnkoetsier\/2018\/04\/24\/ai-assistants-ranked-googles-smartest-alexas-catching-up-cortana-surprises-siri-falls-behind\/#715d52ec492a\" target=\"_blank\">Forbes<\/a> coverage of assistant performance highlighted rapid improvement in natural\u2011language handling; current upgrades push further by using LLMs to boost task completion and dialog flow.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Smart home support<\/h4>\n\n\n\n<p>Echo devices are Matter controllers (many also Thread Border Routers), enabling local, reliable control for core categories\u2014lights, plugs, switches, sensors, locks, and thermostats\u2014and multi\u2011admin sharing across ecosystems. Cameras and advanced appliance features remain outside Matter and continue to use brand integrations. If you\u2019re migrating from older hardware, brands like Philips Hue can bridge legacy bulbs into Matter so they appear to Alexa, Google, and Apple alike (<a href=\"https:\/\/developer.amazon.com\">Alexa + Matter<\/a>; <a href=\"https:\/\/support.google.com\">Google + Matter<\/a>; <a href=\"https:\/\/support.apple.com\/en-us\/HT213434\">Apple Home + Matter<\/a>; <a href=\"https:\/\/www.philips-hue.com\">Hue Bridge<\/a>).<\/p>\n\n\n<blockquote>\n<p><font face=\"SharpSansNo2Medium\" size=\"4\" color=\"#0585CC\">&#8220;Voice assistant technology is still in the early stages and requires a learning curve.&#8221;<\/font><\/p>\n<p><font size=\"4\"><strong>Lee Mallon<\/strong><\/font><\/p>\n<\/blockquote>\n\n\n<p>Founder, Rarely Impossible<\/font><\/blockquote><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Easy shopping<\/h4>\n\n\n\n<p>Alexa\u2019s Amazon integration enables hands\u2011free purchasing and order tracking for Prime members. The retail link also powers robust third\u2011party service tie\u2011ins (for example, Spotify and Pandora) with the ability to set a default music provider in the Alexa app (<a href=\"https:\/\/support.spotify.com\/us\/article\/spotify-on-alexa\/\">Spotify on Alexa<\/a>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Points to consider<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Inaccurate answers<\/h4>\n\n\n\n<p>Generative systems can occasionally produce answers that need clarification. Variability in phrasing and broader question scope may require retries. Amazon provides strong controls: deletion by voice (for example, \u201cAlexa, delete what I just said\u201d), opt\u2011out of using recordings to improve services, and auto\u2011delete retention windows (such as 3 or 18 months) (<a href=\"https:\/\/www.amazon.com\">Alexa Privacy Hub<\/a>). As <a href=\"https:\/\/medium.com\/made-for-voice\" target=\"_blank\" rel=\"nofollow\">Lee Mallon<\/a> notes, there\u2019s still a learning curve with voice interfaces.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">No mobile experience<\/h4>\n\n\n\n<p>Alexa isn\u2019t baked into most phones at the OS level. You can use it via the Alexa app, but invoking an OS\u2011level assistant (Siri on iPhone; Gemini\/Assistant on Android) is generally more seamless (<a href=\"https:\/\/blog.google\">Google<\/a>).<\/p>\n\n\n\n            <span class=\"b-anchor\" id=\"google-assistant\" > <\/span>\n    \n\n            <span class=\"b-toc-anchor\" id=\"Best_At_Responding\" title=\"Best at Responding\"><\/span>\n    \n\n\n\n                                                            \n            <section id=\"google-assistant\"\n         class=\"block b-item-list-card b-item-list-card--\"\n         data-js=\"block-item-list-card\"\n         data-preamp=\"block-item-list-card\">\n\n        <div class=\"b-item-list-card__card\">\n\n                <div class=\"b-item-list-card__card__left\">\n\n            <div class=\"b-item-list-card__card__left__top\">\n                <span class=\"b-item-list-card__card__left__top--top\"><\/span>\n                <span class=\"b-item-list-card__card__left__top--top\"> Best at Responding<\/span>\n            <\/div>\n\n            <div class=\"b-item-list-card__card__left__bottom\">\n                                                    <a target=\"_blank\" href=\"https:\/\/store.google.com\/us\/product\/google_home_max?hl=en-US&#038;rvitemid=315661-20\"\n                        data-tag='product' data-tag-outcome='MONETIZABLE' data-tag-location='LISTCARD' data-tag-product-id='315661' data-tag-product-name='Google Assistant' data-tag-brand='Google' data-tag-price='0' data-tag-subscription='month' data-tag-category=''\n                        aria-label=\"Google button\" \n                        rel=\"nofollow sponsored\" >\n                                                    <img decoding=\"async\" src=\"https:\/\/www.reviews.com\/wp-content\/uploads\/2018\/05\/Google-Assistant-for-Voice-Assistant.png\" alt=\"Image for Google-Assistant-for-Voice-Assistant\" \/>\n                                            <\/a>\n                            <\/div>\n\n        <\/div>\n\n                <div class=\"b-item-list-card__card__right\">\n            <div class=\"b-item-list-card__card__right__top\n                        b-item-list-card__card__right__top--line\">\n                Google\n            <\/div>\n\n            <br>\n            <div class=\"b-item-list-card__card__right__topv2\" >\n                Google Assistant\n            <\/div>\n            <br>\n\n           <div class=\"b-item-list-card__card__right__middle\">\n                                        <a class=\"reviews-btn--primary reviews-btn--large reviews-btn--expand\"\n                    disable-tagular\n                    target=\"_blank\" href=\"https:\/\/store.google.com\/us\/product\/google_home_max?hl=en-US&#038;rvitemid=315661-20\" type=\"button\"\n                    aria-label=\"Google button\" data-tag='product' data-tag-outcome='MONETIZABLE' data-tag-location='LISTCARD' data-tag-product-id='315661' data-tag-product-name='Google Assistant' data-tag-brand='Google' data-tag-price='0' data-tag-subscription='month' data-tag-category='' \n                    rel=\"nofollow sponsored\"\n                >\n                View products<\/a>\n                        <\/div>\n\n            <div class=\"b-item-list-card__card__right__bottomv2 h-margin-top-15\">\n                \n            <\/div>\n\n        <\/div>\n    <\/div>\n\n            <div class=\"b-item-list-card__info\">\n        <div class=\"grid-x\">\n\n            <div class=\"b-item-list-card__info__line cell medium-auto \">\n                <p class=\"b-item-list-card__info__line--title\"> Pros <\/p>\n                <p>Accuracy<br \/>\nExpanding range of capabilities<br \/>\nGoogle compatibility<\/p>\n\n            <\/div>\n\n            <div class=\"b-item-list-card__info__line cell medium-auto\">\n                <p class=\"b-item-list-card__info__line--title\"> Cons <\/p>\n                <p>Second-best in device compatibility<\/p>\n\n\t\t\t<\/div>\n\n        <\/div>\n    <\/div>\n    \n      <div class=\"grid-x\">\n        <a href=\"#\" class=\"b-item-list-card__footer cell back_to_top\" data-tag='cta' data-tag-element-type='LINK' data-tag-location='LISTCARD' data-tag-outcome='INTERNALLINK' >\n            <p>Return to top\n                <img decoding=\"async\" class=\"b-item-list-card__footer-image lazyload\" alt='Return to top arrow' style=\"height: 20px; margin-left: 5px;\"\n                data-src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/Arrow.svg\" src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/LightGray-placeholder.png\">\n            <\/p>\n        <\/a>\n    <\/div>\n<\/section>\n\n    \n\n\n<h3 class=\"wp-block-heading\">Why we chose it<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Accuracy<\/h4>\n\n\n\n<p>Google\u2019s assistant experience is transitioning to Gemini, including <a href=\"https:\/\/support.google.com\">Gemini Live<\/a> for natural, low\u2011latency voice conversations with barge\u2011in and follow\u2011ups. That shift reframes accuracy from single\u2011shot Q&amp;A (as in older <a href=\"https:\/\/www.perficientdigital.com\/insights\/our-research\/digital-personal-assistants-study\" target=\"_blank\" rel=\"nofollow\">benchmarks<\/a>) to fluid dialog and task completion using multimodal context and tools.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Expanding capabilities<\/h4>\n\n\n\n<p>Google Home supports Matter and multi\u2011admin, so common device types (lights, plugs, sensors, locks, thermostats) set up once and work with other ecosystems. During the Assistant\u2192Gemini transition, bilingual operation remains a staple (two active languages at once), and routines enable multi\u2011step automations\u2014useful for <a href=\"https:\/\/www.usatoday.com\/story\/tech\/talkingtech\/2018\/08\/30\/google-assistant-goes-bilingual-answer-languages-you-use\/1143214002\/\" target=\"_blank\" rel=\"nofollow\">bilingual households<\/a> (<a href=\"https:\/\/support.google.com\">Google + Matter<\/a>; <a href=\"https:\/\/support.google.com\">Google Assistant languages<\/a>; <a href=\"https:\/\/thenextweb.com\/plugged\/2018\/07\/27\/lenovos-google-assistant-powered-smart-display-is-now-available-from-199\/\" target=\"_blank\" rel=\"nofollow\">smart displays<\/a>).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Google compatibility<\/h4>\n\n\n\n<p>Integration with Google services is a strength. Following Nest brand integration, you can control a wide array of Google hardware. For lookups, queries route to Google\u2014still the <a href=\"https:\/\/blog.hubspot.com\/marketing\/top-search-engines\" target=\"_blank\" rel=\"nofollow\">most popular search engine<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Points to consider<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Second-best in compatibility<\/h4>\n\n\n\n<p>Amazon continues to lead the U.S. smart\u2011speaker installed base, influencing where some accessory makers prioritize efforts, with Google second and Apple third by installed base (<a href=\"https:\/\/www.statista.com\/statistics\/792604\/us-smart-speaker-market-share\/\">Statista<\/a>). For maximum cross\u2011platform flexibility, favor the Matter logo and check your hub supports Thread where needed (<a href=\"https:\/\/support.google.com\">Google + Matter<\/a>).<\/p>\n\n\n\n            <span class=\"b-anchor\" id=\"siri\" > <\/span>\n    \n\n            <span class=\"b-toc-anchor\" id=\"Most_Popular_Mobile_Voice_Assistant\" title=\"Most Popular Mobile Voice Assistant\"><\/span>\n    \n\n\n\n                                                            \n            <section id=\"siri\"\n         class=\"block b-item-list-card b-item-list-card--\"\n         data-js=\"block-item-list-card\"\n         data-preamp=\"block-item-list-card\">\n\n        <div class=\"b-item-list-card__card\">\n\n                <div class=\"b-item-list-card__card__left\">\n\n            <div class=\"b-item-list-card__card__left__top\">\n                <span class=\"b-item-list-card__card__left__top--top\"><\/span>\n                <span class=\"b-item-list-card__card__left__top--top\"> Most Popular Mobile Voice Assistant<\/span>\n            <\/div>\n\n            <div class=\"b-item-list-card__card__left__bottom\">\n                                                    <a target=\"_blank\" href=\"https:\/\/www.apple.com\/homepod\/?rvitemid=323750-20\"\n                        data-tag='product' data-tag-outcome='NOTMONETIZABLE' data-tag-location='LISTCARD' data-tag-product-id='323750' data-tag-product-name='Siri' data-tag-brand='Apple' data-tag-price='0' data-tag-subscription='' data-tag-category=''\n                        aria-label=\"Apple button\" \n                        rel=\"nofollow sponsored\" >\n                                                    <img decoding=\"async\" src=\"https:\/\/www.reviews.com\/wp-content\/uploads\/2018\/10\/Apple-Siri.png\" alt=\"Image for Apple-Siri\" \/>\n                                            <\/a>\n                            <\/div>\n\n        <\/div>\n\n                <div class=\"b-item-list-card__card__right\">\n            <div class=\"b-item-list-card__card__right__top\n                        b-item-list-card__card__right__top--line\">\n                Apple\n            <\/div>\n\n            <br>\n            <div class=\"b-item-list-card__card__right__topv2\" >\n                Siri\n            <\/div>\n            <br>\n\n           <div class=\"b-item-list-card__card__right__middle\">\n                                        <a class=\"reviews-btn--primary reviews-btn--large reviews-btn--expand\"\n                    disable-tagular\n                    target=\"_blank\" href=\"https:\/\/www.apple.com\/homepod\/?rvitemid=323750-20\" type=\"button\"\n                    aria-label=\"Apple button\" data-tag='product' data-tag-outcome='NOTMONETIZABLE' data-tag-location='LISTCARD' data-tag-product-id='323750' data-tag-product-name='Siri' data-tag-brand='Apple' data-tag-price='0' data-tag-subscription='' data-tag-category='' \n                    rel=\"nofollow sponsored\"\n                >\n                View products<\/a>\n                        <\/div>\n\n            <div class=\"b-item-list-card__card__right__bottomv2 h-margin-top-15\">\n                \n            <\/div>\n\n        <\/div>\n    <\/div>\n\n            <div class=\"b-item-list-card__info\">\n        <div class=\"grid-x\">\n\n            <div class=\"b-item-list-card__info__line cell medium-auto \">\n                <p class=\"b-item-list-card__info__line--title\"> Pros <\/p>\n                <p>Apple integration<br \/>\nHomeKit compatibility<br \/>\nLanguage support<\/p>\n\n            <\/div>\n\n            <div class=\"b-item-list-card__info__line cell medium-auto\">\n                <p class=\"b-item-list-card__info__line--title\"> Cons <\/p>\n                <p>Limited voice applications<br \/>\nLimited device control<\/p>\n\n\t\t\t<\/div>\n\n        <\/div>\n    <\/div>\n    \n      <div class=\"grid-x\">\n        <a href=\"#\" class=\"b-item-list-card__footer cell back_to_top\" data-tag='cta' data-tag-element-type='LINK' data-tag-location='LISTCARD' data-tag-outcome='INTERNALLINK' >\n            <p>Return to top\n                <img decoding=\"async\" class=\"b-item-list-card__footer-image lazyload\" alt='Return to top arrow' style=\"height: 20px; margin-left: 5px;\"\n                data-src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/Arrow.svg\" src=\"https:\/\/www.reviews.com\/wp-content\/themes\/reviews-2020\/assets\/images\/LightGray-placeholder.png\">\n            <\/p>\n        <\/a>\n    <\/div>\n<\/section>\n\n    \n\n\n<h3 class=\"wp-block-heading\">Why we chose it<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Apple integration<\/h4>\n\n\n\n<p>If you\u2019re invested in Apple\u2019s ecosystem, Siri provides deep, OS\u2011level control across iPhone, iPad, Apple TV, and HomePod. Apple\u2019s 2024 Apple Intelligence initiative introduces a more conversational, context\u2011aware Siri with strong privacy guarantees via on\u2011device processing and Private Cloud Compute for complex requests (<a href=\"https:\/\/www.apple.com\">Apple<\/a>; <a href=\"https:\/\/www.apple.com\/apple-intelligence\/\">Apple Intelligence<\/a>).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">HomeKit compatibility<\/h4>\n\n\n\n<p>Siri works with Apple Home (formerly HomeKit) and today that includes Matter accessories as well as traditional HomeKit devices. With a HomePod mini or Apple TV 4K acting as a home hub and Thread Border Router, compatible accessories are available to Siri throughout your home. Setups are straightforward and emphasize reliability and privacy (<a href=\"https:\/\/support.apple.com\/en-us\/HT213434\" target=\"_blank\" rel=\"nofollow\">HomeKit<\/a>).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Language support<\/h4>\n\n\n\n<p>Siri supports a broad list of languages and regional variants, but you choose one active Siri language at a time (<a href=\"https:\/\/support.apple.com\/en-us\/HT204411\">Siri availability<\/a>). Apple Intelligence launches in U.S. English first, with additional languages in 2025 (<a href=\"https:\/\/www.apple.com\">Apple<\/a>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Points to consider<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Limited voice applications<\/h4>\n\n\n\n<p>Third\u2011party media support varies by device. On iPhone, both Spotify and Pandora support Siri voice commands. On HomePod, Pandora offers native Siri playback and can be set as the default music service; Spotify does not offer native Siri\/HomePod playback, so AirPlay is the fallback (<a href=\"https:\/\/support.spotify.com\/us\/article\/voice-assistants\/\">Spotify: voice assistants<\/a>; <a href=\"https:\/\/help.pandora.com\">Pandora + Siri\/HomePod<\/a>).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Limited device control<\/h4>\n\n\n\n<p>Apple Home supports broad Matter categories (lights, plugs, sensors, locks, thermostats), but cameras and some advanced appliance features remain outside Matter and rely on platform\u2011specific paths like HomeKit Secure Video. If you want the widest selection of third\u2011party media integrations on a smart speaker, Alexa or Google devices still offer broader native voice control for providers like Spotify (<a href=\"https:\/\/support.apple.com\/en-us\/HT213434\">Apple Home + Matter<\/a>; <a href=\"https:\/\/support.spotify.com\/us\/article\/spotify-on-google-assistant\/\">Spotify on Google Assistant<\/a>; <a href=\"https:\/\/support.spotify.com\/us\/article\/spotify-on-alexa\/\">Spotify on Alexa<\/a>).<\/p>\n\n\n            <span class=\"b-toc-anchor\" id=\"guide\" title=\"Guide to the Best Voice Assistants\"><\/span>\n    \n\n\n<h2 class=\"wp-block-heading\">Guide to the Best Voice Assistants<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Remember that voice assistants are still developing<\/h4>\n\n\n\n<p>Assistants are moving from simple commands to real\u2011time, multimodal agents. Apple\u2019s new Siri emphasizes on\u2011device intelligence and privacy\u2011preserving cloud; Google\u2019s Gemini Live offers interruptible, natural dialog; Amazon previewed a more conversational Alexa. Industry surveys document rapid progress in multimodal AI alongside growing deployment in consumer devices (<a href=\"https:\/\/www.apple.com\/apple-intelligence\/\" target=\"_blank\" rel=\"nofollow\">Apple Intelligence<\/a>; <a href=\"https:\/\/support.google.com\" target=\"_blank\" rel=\"nofollow\">Gemini Live<\/a>; <a href=\"https:\/\/www.aboutamazon.com\" target=\"_blank\" rel=\"nofollow\">Amazon<\/a>; <a href=\"https:\/\/aiindex.stanford.edu\/report\/\" target=\"_blank\" rel=\"nofollow\">AI Index 2025<\/a>).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Stay up to date with advancements<\/h4>\n\n\n\n<p>New capabilities roll out throughout the year: Apple Intelligence features, the Gemini app on Android, and Amazon\u2019s generative Alexa preview show the direction toward richer, multi\u2011step help. These experiences also emphasize privacy through on\u2011device processing and tightly scoped cloud compute (<a href=\"https:\/\/www.apple.com\" target=\"_blank\" rel=\"nofollow\">Apple<\/a>; <a href=\"https:\/\/blog.google\" target=\"_blank\" rel=\"nofollow\">Google<\/a>; <a href=\"https:\/\/www.aboutamazon.com\" target=\"_blank\" rel=\"nofollow\">Amazon<\/a>; <a href=\"https:\/\/www.cnet.com\/news\/speak-shower-and-shave-kohler-brings-smarts-to-your-bathroom\/\" target=\"_blank\" rel=\"nofollow\">even toilets<\/a>).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Choose the voice assistant to match your needs<\/h4>\n\n\n\n<p>Daily tasks are similar across platforms, but strengths differ: Alexa excels at broad third\u2011party integrations and default music provider support; Google\/Gemini emphasizes natural conversation and bilingual operation; Siri provides deep, private OS\u2011level actions on Apple devices. Thanks to Matter, you can mix ecosystems\u2014use Siri or Google on your phone and Alexa at home\u2014and control the same lights and locks (<a href=\"https:\/\/support.google.com\">Google + Matter<\/a>; <a href=\"https:\/\/support.apple.com\/en-us\/HT213434\">Apple Home + Matter<\/a>; <a href=\"https:\/\/developer.amazon.com\">Alexa + Matter<\/a>).<\/p>\n\n\n<blockquote>\n<p><font face=\"SharpSansNo2Medium\" size=\"4\" color=\"#0585CC\">&#8220;A smart speaker is a listening microphone.&#8221;<\/font><\/p>\n<p><font size=\"4\"><strong>Dr. Florian Schaub<\/strong><\/font><\/p>\n<\/blockquote>\n\n\n<p>Assistant Professor of Electrical Engineering and Computer Science, University of Michigan <\/font><\/blockquote><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Be proactive about privacy<\/h4>\n\n\n\n<p>Privacy controls are clearer than ever and defaults are improving. Apple routes many requests on\u2011device and uses <a href=\"https:\/\/security.apple.com\/blog\/private-cloud-compute\/\">Private Cloud Compute<\/a> for complex tasks with ephemeral processing; Google\u2019s <a href=\"https:\/\/support.google.com\">Gemini app<\/a> does not save audio or images by default, and users can review\/delete saved activity; Amazon supports deletion by voice and auto\u2011delete retention windows, with easy opt\u2011outs from using recordings to improve services (<a href=\"https:\/\/www.amazon.com\">Alexa Privacy Hub<\/a>). New regulations also shape design: the <a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2024\/1689\/oj\">EU AI Act<\/a> phases in transparency and governance duties through 2025, and the <a href=\"https:\/\/digital-markets-act.ec.europa.eu\/\">Digital Markets Act<\/a> restricts combining personal data across services without consent.<\/p>\n\n\n\n<p>Turn smart speakers and hubs <a href=\"https:\/\/www.buzzfeednews.com\/article\/nicolenguyen\/amazon-echo-record-audio-before-alexa-wakeword-patent?bftwnews&amp;utm_term=4ldqpgc#4ldqpgc\" target=\"_blank\">off for private conversations<\/a>. And think about where you place them at home: common use cases include living rooms and bedrooms, but a more public location like the kitchen or foyer creates a clear boundary for when you expect to be heard (<a href=\"https:\/\/www.edisonresearch.com\/the-infinite-dial-2024\/\">Edison Research<\/a>).<\/p>\n\n\n\n            <span class=\"b-anchor\" id=\"faq\" > <\/span>\n    \n\n            <span class=\"b-toc-anchor\" id=\"questions\" title=\"FAQ\"><\/span>\n    \n\n\n<h2 class=\"wp-block-heading\">Voice Assistant FAQ<\/h2>\n\n\n<div id=\"block_3e6663099734a\" class=\"block b-accordion\" data-js=\"b-accordion\">\n    <div class=\"b-accordion__container\">\n        <div class=\"b-accordion__header\">\n            <a href=\"#\" class=\"b-accordion__title\" data-tag='cta' data-tag-element-type='LINK' data-tag-location='ACCORDION' data-tag-outcome='INTERNALLINK' ><h3 class=\"b-accordion__title--h3\">Can voice assistants access applications?<\/h3><\/a>\n            <span class=\"b-accordion__toggle chevron-arrow-down\"><\/span>\n        <\/div>\n        <div class=\"b-accordion__content\" style=\"display: none;\">\n            <p>Yes. Platform frameworks expose actions for media, messaging, and smart home control. Examples: Apple\u2019s SiriKit Media intents and <a href=\"https:\/\/developer.apple.com\/documentation\/appintents\">App Intents<\/a> allow apps to handle natural language requests (e.g., play a playlist, send a message); Alexa skills integrate services with voice and smart home control; Google\u2019s Assistant surfaces are transitioning to Gemini with conversational, multimodal help. These integrations enable hands\u2011free tasks like starting a recipe, launching a playlist, or running a smart\u2011home routine (lights, thermostat, locks) (<a href=\"https:\/\/developer.apple.com\/documentation\/sirikit\/inplaymediaintent\">INPlayMediaIntent<\/a>).<\/p>\n\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div id=\"block_5e7e2a02129d2\" class=\"block b-accordion\" data-js=\"b-accordion\">\n    <div class=\"b-accordion__container\">\n        <div class=\"b-accordion__header\">\n            <a href=\"#\" class=\"b-accordion__title\" data-tag='cta' data-tag-element-type='LINK' data-tag-location='ACCORDION' data-tag-outcome='INTERNALLINK' ><h3 class=\"b-accordion__title--h3\">Will voice assistants my privacy?<\/h3><\/a>\n            <span class=\"b-accordion__toggle chevron-arrow-down\"><\/span>\n        <\/div>\n        <div class=\"b-accordion__content\" style=\"display: none;\">\n            <p>Yes. Some loss of privacy is inherent in connected devices, but controls are stronger and defaults are better than before. Assistants are always listening for a wake word, yet they don\u2019t start recording until activated. Major platforms document clearer choices: Apple processes many requests on\u2011device and uses <a href=\"https:\/\/security.apple.com\/blog\/private-cloud-compute\/\">Private Cloud Compute<\/a> for complex tasks with ephemeral processing; Google\u2019s <a href=\"https:\/\/support.google.com\">Gemini app<\/a> doesn\u2019t save audio or images by default, with explicit opt\u2011in for activity saving; Amazon offers deletion by voice and auto\u2011delete retention windows, and lets you opt out of using recordings to improve services (<a href=\"https:\/\/www.amazon.com\">Alexa Privacy Hub<\/a>). Recorded segments are sent over an <a href=\"https:\/\/www.symantec.com\/blogs\/threat-intelligence\/security-voice-activated-smart-speakers\" target=\"_blank\" rel=\"noopener\">encrypted connection<\/a>. Regulatory pressure is increasing too: the <a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2024\/1689\/oj\">EU AI Act<\/a> begins phasing in obligations in 2025, and the <a href=\"https:\/\/digital-markets-act.ec.europa.eu\/\">Digital Markets Act<\/a> restricts combining personal data across services without consent.<\/p>\n<p>For the most privacy: keep audio saving off unless needed, set auto\u2011delete windows, use hardware mic\u2011mute when appropriate, and routinely review your activity settings.<\/p>\n\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div id=\"block_5e7e2a02129d3\" class=\"block b-accordion\" data-js=\"b-accordion\">\n    <div class=\"b-accordion__container\">\n        <div class=\"b-accordion__header\">\n            <a href=\"#\" class=\"b-accordion__title\" data-tag='cta' data-tag-element-type='LINK' data-tag-location='ACCORDION' data-tag-outcome='INTERNALLINK' ><h3 class=\"b-accordion__title--h3\">How do you delete voice assistant recordings?<\/h3><\/a>\n            <span class=\"b-accordion__toggle chevron-arrow-down\"><\/span>\n        <\/div>\n        <div class=\"b-accordion__content\" style=\"display: none;\">\n            <ul>\n<li><a href=\"https:\/\/www.reviews.com\/home\/smart-home\/prevent-alexa-from-tracking-you\/\">Amazon Alexa<\/a> \u2014 Delete in Settings or by voice (e.g., \u201cAlexa, delete everything I said today\u201d). You can also enable auto\u2011delete windows (such as 3 or 18 months) and opt out of using recordings to improve services (<a href=\"https:\/\/www.amazon.com\">Alexa Privacy Hub<\/a>).<\/li>\n<li><a href=\"https:\/\/www.reviews.com\/home\/smart-home\/opt-out-of-google-homes-tracking-features\/\">Google Assistant<\/a> \u2014 Privacy controls are in your Google account. You can choose not to save audio by default in the <a href=\"https:\/\/support.google.com\">Gemini app<\/a>, and review or delete any saved activity.<\/li>\n<li>Siri \u2014 Delete Siri &#038; Dictation history from Settings and choose whether to improve Siri &#038; Dictation. Apple emphasizes on\u2011device handling and <a href=\"https:\/\/security.apple.com\/blog\/private-cloud-compute\/\">Private Cloud Compute<\/a> for complex tasks.<\/li>\n<li>Microsoft Cortana \u2014 The Microsoft Privacy Dashboard lets you manage voice and other activity; Windows now surfaces Copilot rather than Cortana for assistant features.<\/li>\n<li>Samsung Bixby \u2014 In Bixby Home &gt; My Bixby, review and delete conversations; you can also adjust data use for improvements.<\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div id=\"block_5e7e2a02129d4\" class=\"block b-accordion\" data-js=\"b-accordion\">\n    <div class=\"b-accordion__container\">\n        <div class=\"b-accordion__header\">\n            <a href=\"#\" class=\"b-accordion__title\" data-tag='cta' data-tag-element-type='LINK' data-tag-location='ACCORDION' data-tag-outcome='INTERNALLINK' ><h3 class=\"b-accordion__title--h3\">What is the future of voice assistants?<\/h3><\/a>\n            <span class=\"b-accordion__toggle chevron-arrow-down\"><\/span>\n        <\/div>\n        <div class=\"b-accordion__content\" style=\"display: none;\">\n            <p>U.S. smart\u2011speaker ownership has matured, stabilizing around the mid\u201130% of the population 12+; brand share is steady with Amazon first, Google second, and Apple third by installed base (<a href=\"https:\/\/www.edisonresearch.com\/the-infinite-dial-2024\/\">Edison Research<\/a>; <a href=\"https:\/\/www.statista.com\/statistics\/792604\/us-smart-speaker-market-share\/\">Statista<\/a>). Platform strategy is shifting from hardware growth to better assistant quality: more natural, multi\u2011turn conversations; multimodal context; deeper app actions; and stronger privacy by design (<a href=\"https:\/\/www.apple.com\/newsroom\/2024\/06\/introducing-apple-intelligence\/\">Apple Intelligence<\/a>; <a href=\"https:\/\/blog.google\/products\/gemini\/gemini-app-android-ios\/\">Gemini app<\/a>; <a href=\"https:\/\/www.aboutamazon.com\/news\/devices\/a-more-natural-conversational-alexa-powered-by-generative-ai\">Alexa upgrades<\/a>). Expect steady use of core tasks (music, weather, timers, smart\u2011home control) and gradual expansion into planning and recommendations as reliability improves.<\/p>\n<p>For setup and longevity, prefer Matter\u2011compatible accessories for cross\u2011assistant control, note that cameras remain outside Matter, and keep hub firmware up to date (<a href=\"https:\/\/support.apple.com\/en-us\/HT213434\">Apple Home + Matter<\/a>; <a href=\"https:\/\/support.google.com\">Google + Matter<\/a>; <a href=\"https:\/\/developer.amazon.com\">Alexa + Matter<\/a>).<\/p>\n\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Voice assistants, or virtual assistants, now serve as conversational front ends for phones, speakers, cars, and connected homes. In 2025, all major platforms are pivoting toward more natural, generative AI experiences, multimodal interactions, and greater on\u2011device processing for privacy. Adoption has matured: U.S. smart\u2011speaker ownership has plateaued around the mid\u201130% of the 12+ population, and [&hellip;]<\/p>\n","protected":false},"author":345,"featured_media":128786,"parent":2230,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-reviews.php","meta":[],"categories":[1287],"tags":[],"post_author":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Best Voice Assistants of 2020 | Reviews.com<\/title>\n<meta name=\"description\" content=\"The value of a voice assistant hinges on the number of things it can control, so we broke it down for you and found the top contenders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reviews.com\/home\/smart-home\/best-voice-assistant\/\" \/>\n<meta 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