{"id":320959,"date":"2025-11-10T16:16:11","date_gmt":"2025-11-10T21:16:11","guid":{"rendered":"https:\/\/www.reviews.com\/?p=258419"},"modified":"2025-11-10T16:16:11","modified_gmt":"2025-11-10T21:16:11","slug":"ces-2020-blue-by-adt","status":"publish","type":"post","link":"https:\/\/www.reviews.com\/home\/security-systems\/ces-2020-blue-by-adt\/","title":{"rendered":"CES 2020: ADT Shows Off LifeShield-Inspired Blue by ADT"},"content":{"rendered":"\n\n\n<p><a href=\"https:\/\/www.reviews.com\/home\/security-systems\/adt-review\/\">ADT<\/a> remains the largest U.S. provider of professionally monitored residential security in 2025, according to its latest filings, and today it spans both professionally installed systems and a DIY path\u2014grounding its leadership in the <a href=\"https:\/\/www.reviews.com\/home\/security-systems\/best\/\">home security<\/a> market. ADT\u2019s current lineup centers on pro-installed ADT Smart Home\/ADT+ and the DIY \u201cADT Self Setup,\u201d which uses Google Nest devices and is managed in the ADT+ app (<a href=\"https:\/\/investor.adt.com\/financials\/sec-filings\/default.aspx\">ADT filings<\/a>; <a href=\"https:\/\/www.adt.com\/diy\">ADT Self Setup<\/a>; <a href=\"https:\/\/www.adt.com\">ADT press release<\/a>). Recent category trends emphasize AI-assisted alarm verification and standardized scoring to cut false dispatches (<a href=\"https:\/\/tma.us\/standards\/avs-01\/\">ANSI\/TMA\u2011AVS\u201101<\/a>), stronger privacy and security labeling for connected devices (<a href=\"https:\/\/www.fcc.gov\">U.S. Cyber Trust Mark<\/a>), and growing interoperability via Matter\/Thread\u2014though cameras are still outside Matter\u2019s published spec as of 1.4 (<a href=\"https:\/\/csa-iot.org\">Matter 1.4<\/a>). For camera-heavy homes, next\u2011gen Wi\u2011Fi improves reliability and video performance (<a href=\"https:\/\/www.wi-fi.org\">Wi\u2011Fi 7<\/a>); ADT\u2019s ADT+\/Nest approach aligns with these shifts by pairing Google\u2019s video devices with ADT monitoring and app control.<\/p>\n\n\n  <style>\n    .myFinance-widget {\n    min-height: 670px;\n    }\n  <\/style>\n  <div class=\"myFinance-widget\" data-widget-id=\"7c9fe833-dde7-4eb5-b71f-d741b8cccd66\" data-campaign=\"reviews-non-monitored-security\"><\/div>\n\n<script async=\"\" type=\"text\/javascript\" id=\"myFinance-widget-script\">\n  !function () {function e() {var s = \"myFinance-widget-ad-script\";if (!document.getElementById(s)) {var e = document.createElement(\"script\"), n = document.getElementById(\"myFinance-widget-script\"), a = t + \"widget\/myFinance.js\";e.id = s, e.type = \"text\/javascript\", e.async = !0, e.src = a, n.parentNode.insertBefore(e, n);}var c = \"myFinance-widget-css\";if (!document.getElementById(c)) {var d = document.getElementsByTagName(\"head\")[0], i = document.createElement(\"link\");i.id = c, i.rel = \"stylesheet\", i.type = \"text\/css\", i.href = t + \"widget\/myFinance.css\", i.media = \"all\", d.appendChild(i)}}var t = \"https:\/\/static.myfinance.com\/\";document.attachEvent ? document.attachEvent(\"onreadystatechange\", function () {\"complete\" === document.readyState && e()}) : document.addEventListener(\"DOMContentLoaded\", e, !1)}();\n<\/script>\n\n\n<p>Blue by ADT began as ADT\u2019s DIY brand in 2020 following the 2019 LifeShield acquisition, but it\u2019s no longer marketed or sold to new customers; ADT now directs DIY buyers to ADT Self Setup, introduced in 2023, which integrates Google Nest video devices inside the ADT+ app (<a href=\"https:\/\/www.theverge.com\">launch coverage<\/a>; <a href=\"https:\/\/www.adt.com\">ADT announcement<\/a>; <a href=\"https:\/\/www.adt.com\/diy\">ADT Self Setup<\/a>). Monitoring for ADT Self Setup is month\u2011to\u2011month and commonly starts around $24.99 per month (<a href=\"https:\/\/www.pcmag.com\">PCMag review<\/a>), while cloud video history for Nest cameras is provided by Google\u2019s Nest Aware subscriptions at $8\u2013$15 per home per month (<a href=\"https:\/\/store.google.com\/us\/product\/nest_aware\">Nest Aware pricing<\/a>). For professionally installed ADT systems, published consumer benchmarks indicate monitoring typically starts around $45.99 per month, with video tiers higher; standard professional installation often runs about $99\u2013$199, equipment is custom\u2011quoted or financed, and contracts commonly require a 36\u2011month term with an early termination fee equal to 75% of remaining monthly charges (<a href=\"https:\/\/www.usnews.com\">pricing overview<\/a>; <a href=\"https:\/\/www.adt.com\/legal\/terms-and-conditions\">ADT terms<\/a>). ADT services and installations are available nationwide, and Self Setup ships across the U.S. (<a href=\"https:\/\/www.adt.com\">ADT locations<\/a>).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/assets.reviews.com\/uploads\/2020\/01\/07181916\/3A3F1E8D-B469-46D1-99C5-38F9868307B8-1024x768.jpeg\" height=\"768\" width=\"1024\"  alt=\"ADT-camera\" class=\"wp-image-258426\"\/><\/figure>\n\n\n\n<p>Existing LifeShield\/Blue customers remain supported through a dedicated Blue by ADT help center and the legacy Blue app; ADT\u2019s support materials confirm Blue\u2019s ongoing support status while guiding new DIY prospects to ADT Self Setup and the ADT+ app (<a href=\"https:\/\/support.bluebyadt.com\">Blue by ADT Support<\/a>; <a href=\"https:\/\/support.adt.com\">Blue FAQ<\/a>; <a href=\"https:\/\/www.adt.com\/diy\">ADT Self Setup<\/a>). Consumer feedback on Blue historically praised easy DIY installation and no\u2011contract flexibility but frequently cited app reliability and limited third\u2011party integrations as pain points\u2014context for ADT\u2019s Nest\u2011centric pivot with ADT+ (<a href=\"https:\/\/www.pcmag.com\/reviews\/blue-by-adt-home-security-system\">PCMag on Blue<\/a>; <a href=\"https:\/\/www.pcmag.com\">PCMag on Self Setup<\/a>).<\/p>\n\n\n\n<p>For on\u2011the\u2011go protection, ADT offers Safe by ADT\u2014an embeddable mobile safety platform that connects users to ADT\u2019s monitoring agents who can coordinate with emergency services and share real\u2011time location details. Lyft continues to present \u201cEmergency Help, powered by ADT\u201d in its Safety Center, enabling riders and drivers to discreetly reach an agent who can escalate to 911 and share trip details; similar ADT integrations power safety tools on other platforms such as DoorDash\u2019s SafeDash (<a href=\"https:\/\/www.lyft.com\/safety\">Lyft Safety<\/a>; <a href=\"https:\/\/www.adt.com\">Safe by ADT<\/a>; <a href=\"https:\/\/about.doordash.com\">DoorDash SafeDash<\/a>; <a href=\"https:\/\/www.theverge.com\">initial partnership coverage<\/a>).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/assets.reviews.com\/uploads\/2020\/01\/07182058\/01FC437C-0B5A-4A78-B4ED-4EA9F68ADDDF-1024x768.jpeg\" height=\"768\" width=\"1024\"  alt=\"\" class=\"wp-image-258427\"\/><\/figure>\n\n\n\n<p>When activated, users can speak or text with an ADT agent who can stay on the line, share precise location and trip details with 911 if escalation is needed, and notify emergency contacts where supported\u2014providing a discreet alternative to calling 911 directly (<a href=\"https:\/\/www.lyft.com\/safety\">Lyft Safety<\/a>; <a href=\"https:\/\/www.adt.com\">Safe by ADT<\/a>). Public, partner\u2011level effectiveness metrics (for example, number of activations, average time\u2011to\u2011connect, or outcomes specific to ADT escalations) are not currently published; Lyft\u2019s most recent <a href=\"https:\/\/www.lyft.com\">Safety Report<\/a> offers overall incident context but does not isolate the impact of the ADT integration.<\/p>\n\n\n\n<p>As of 2025, Emergency Help remains part of Lyft\u2019s U.S. app experience and Safe by ADT continues to be offered to partners across transportation and delivery use cases; Lyft has not indicated a separate user fee for accessing the ADT\u2011powered tool, and commercial terms are not disclosed publicly (<a href=\"https:\/\/www.lyft.com\/safety\">Lyft Safety<\/a>; <a href=\"https:\/\/www.adt.com\">Safe by ADT<\/a>). We\u2019ll update this page if partners publish verified KPIs (e.g., response times, escalation rates) quantifying outcomes from ADT\u2011assisted interventions.<\/p>\n\n\n  <style>\n    .myFinance-widget {\n    min-height: 670px;\n    }\n  <\/style>\n  <div class=\"myFinance-widget\" data-widget-id=\"7c9fe833-dde7-4eb5-b71f-d741b8cccd66\" data-campaign=\"reviews-non-monitored-security\"><\/div>\n\n<script async=\"\" type=\"text\/javascript\" id=\"myFinance-widget-script\">\n  !function () {function e() {var s = \"myFinance-widget-ad-script\";if (!document.getElementById(s)) {var e = document.createElement(\"script\"), n = document.getElementById(\"myFinance-widget-script\"), a = t + \"widget\/myFinance.js\";e.id = s, e.type = \"text\/javascript\", e.async = !0, e.src = a, n.parentNode.insertBefore(e, n);}var c = \"myFinance-widget-css\";if (!document.getElementById(c)) {var d = document.getElementsByTagName(\"head\")[0], i = document.createElement(\"link\");i.id = c, i.rel = \"stylesheet\", i.type = \"text\/css\", i.href = t + \"widget\/myFinance.css\", i.media = \"all\", d.appendChild(i)}}var t = \"https:\/\/static.myfinance.com\/\";document.attachEvent ? document.attachEvent(\"onreadystatechange\", function () {\"complete\" === document.readyState && e()}) : document.addEventListener(\"DOMContentLoaded\", e, !1)}();\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>ADT remains the largest U.S. provider of professionally monitored residential security in 2025, according to its latest filings, and today it spans both professionally installed systems and a DIY path\u2014grounding its leadership in the home security market. ADT\u2019s current lineup centers on pro-installed ADT Smart Home\/ADT+ and the DIY \u201cADT Self Setup,\u201d which uses Google [&hellip;]<\/p>\n","protected":false},"author":345,"featured_media":258426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1286],"tags":[],"post_author":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CES 2020: ADT Shows Off LifeShield-Inspired Blue by ADT - Reviews.com<\/title>\n<meta name=\"description\" content=\"Using this guide you can understand CES 2020: ADT Shows Off LifeShield-Inspired Blue by ADT\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reviews.com\/home\/security-systems\/ces-2020-blue-by-adt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CES 2020: ADT Shows Off LifeShield-Inspired Blue by ADT - 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